Home Industry News Releases Invivo X, Sarah Jessica Parker Launches New Direct-to-Consumer Online Store

Invivo X, Sarah Jessica Parker Launches New Direct-to-Consumer Online Store

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For The First Time, Customers Can Purchase The Award-Winning Wines Directly From Invivo

NEW YORK, NY (July 27, 2021) – Multi-award-winning wine brand Invivo X, Sarah Jessica Parker announces the launch of its new direct-to-consumer online store, live now in fourteen states across the US.

Customers can now purchase the previously awarded Wine Spectator Top 100 Wines in the World, 90-point Invivo X, SJP Sauvignon Blanc and fan-favorite Invivo X, SJP Rosé directly from the Invivo X, SJP website, www.invivoxsjp.com.

Invivoxsjp.com now houses a fully integrated seamless shopping experience, available for customers based in CA, CT, CO, DC, GA, IL, LA, MA, MI, MO, NYC, NJ, TX and WI, with Invivo X, SJP wines making their way into more states imminently.

“We are thrilled to finally be able to offer our wines directly to our customers and support local retailers,” says Invivo X, SJP Co-Founder Sarah Jessica Parker. “Connecting directly with our loyal clients is so important to us. I very much look forward to a new kind of content that will be available to US customers through Invivoxsjp.com.” she adds.

On top of buying directly from Invivoxsjp.com, Invivo X, SJP is offering complimentary delivery or shipping at launch* and exclusive video content of Sarah Jessica and her Invivo Co-Founders, Tim Lightbourne and Rob Cameron, making and blending their wines are viewable on the site. A rewards program for customers is also set to launch in the coming months.

Every purchase made through Invivoxsjp.com goes towards supporting FEED – an impact-driven brand founded by Lauren Bush Lauren. Each month, from the proceeds of Invivo X, SJP sales, 27,500 meals are donated every month to school children worldwide through FEED’s on-the-ground giving partners.

Optimized for mobile and desktop usage, the simple interface on Invivoxsjp.com is user-friendly. Once a customer places an order, it is fulfilled by a local independent retailer or a retailer that ships from another state. The customer can choose to pick up from a near-by store or get delivered to their door.

Invivo X, SJP has partnered with City Hive, an omni-channel digital commerce and data platform for beverage alcohol, that dynamically connects ecommerce with a network of more than 2,000 wine retailers in cities across the U.S. This allows consumers to instantly find and purchase Invivo X, SJP from nearby retailers.

Invivo X, Sarah Jessica Parker (SJP) wines have been named Top 100 wines in the world by Wine Spectator, awarded two 90-point ratings for the 2019 and 2020 vintages of the Sauvignon Blanc, awarded eleven GOLD medals, and more than 50 awards and 90-point ratings in total since launch in September 2019.

Invivo X, SJP Sauvignon Blanc, from Marlborough, New Zealand, and Rosé from the South of France is offered at $20 RRP, but pricing may vary according to state and the retailer that fulfills the order. 

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