PR Agency to Handle Public Relations Responsibilities for 100 Percent Texas-Grown Vineyard
AUSTIN, TX (July 27, 2021) – Lost Draw Cellars is proud to announce that Giant Noise, a full-service public relations firm, has been selected as its public relations agency of record, effective immediately. The team at Giant Noise will work closely with the founders and winemakers at Lost Draw Cellars to position the company as a wine-industry leader not only in Texas but throughout the country with local, regional, and national press placements.
In October 2020, Texas winemakers and business leaders Chris Brundrett and Andrew Sides announced the merger of William Chris Vineyards and Lost Draw Cellars under a new parent company, William Chris Wine Company. With a shared vision and set of values, the merger is an evolution of a long history of close partnerships between WCV’s Brundrett and LDC’s Sides, including the founding of Yes We Can Wine and its flagship product, Sway Rosé, the Lone Star State’s first Texas-grown canned wine brand. While the brands will maintain separate winemakers and portfolios, the merger allows both operations to leverage an expanded array of tools that will enable them to make wine more efficiently for their collective fans. Giant Noise is currently the agency of record for William Chris Vineyards and William Chris Wine Company.
“We’ve been really pleased with the results that Giant Noise has achieved for our William Chris Vineyards brand,” said William Chris Wine Co. Chief Marketing Officer Leah Derton. “I’m eager to partner with them to do the same thing for our Lost Draw Cellars brand. We’ve got a great origin story and an outstanding line-up of wine that’s ready to be shared with the rest of the world.”
Giant Noise is a premier public relations firm specializing in hospitality, food & beverage, entertainment, and lifestyle brands, spanning from local businesses to national companies. Giant Noise will help support Lost Draw Cellars in a variety of initiatives, including strategic planning, media relations, press release distribution for new wine labels and new hires, and much more.
With offices in Austin, San Antonio, Dallas, and Tucson, Giant Noise boasts a roster of local, regional, and national clients, including William Chris Vineyards, New Mexico Tourism Department, LALO Tequila, Historic Pearl, The Paramount Theatre, Hotel Emma, Texas Book Festival, Thompson Dallas, Domain NORTHSIDE, and more.
For more information on Lost Draw Cellars, please visit lostdrawcellars.com and follow on Facebook and Instagram @LostDrawCellars.
ABOUT LOST DRAW CELLARS
Founded in 2012 by Andrew Sides, Troy Ottmers, and Andy Timmons, Lost Draw Cellars is a family-owned business with deep Texas roots. As a proud producer of 100 percent Texas-grown wines, Lost Draw got its start producing wines from the highly acclaimed Lost Draw Vineyards in the Texas High Plains. The tasting room and winery reside in the heart of Fredericksburg, Texas, in a historic building that has been in the Ottmers family for four generations and was once a Gulf Distribution business. The team is committed to producing quality wines that highlight the unique terroir of Texas. Lost Draw prides itself on working with grapes that thrive in the semi-arid climate of the region and works to continuously improve the growing process in a sustainable way. In addition to the vineyards they manage themselves, the team partners with some of the best vineyards in the state as a way of supporting Texas farmers. Learn more about Lost Draw Cellars and plan a visit at lostdrawcellars.com. Follow them on Instagram (@lostdrawcellars) or Facebook (Lost Draw Cellars).
ABOUT WILLIAM CHRIS WINE COMPANY
William Chris Wine Company was founded in October 2020 by William Chris Vineyards’ Chris Brundrett and Lost Draw Cellars’ Andrew Sides. Built from a shared vision and set of core values, WCWC is the parent company of the William Chris Vineyards (est. 2008), Lost Draw Cellars (est. 2012), Skeleton Key (est. 2015), and Grower Project (est. 2015) brands and is the leading producer of 100 percent Texas-grown wines in the Lone Star State. For more information, please visit williamchriswines.com.