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Priscilla Incisa Della Rocchetta of Tenuta San Guido Has Been Appointed as the New President of Primum Familiae Vini


July 13th – Priscilla Incisa della Rocchetta, Tenuta San Guido, has been appointed for one year (July 2021 to June 2022) as the new President of PRIMUM FAMILIAE VINI – 12 families form the Primum Familiae Vini (PFV) association: Marchesi Antinori, Baron Philippe de Rothschild, Maison Joseph Drouhin, Domaine Clarence Dillon, Egon Müller Scharzhof, Famille Hugel, Champagne Pol Roger, Famille Perrin, Symington Family Estates, Tenuta San Guido, Familia Torres and Vega Sicilia.

Priscilla Incisa della Rocchetta said: “It is my duty and my pleasure to thank my predecessor Matthieu Perrin for the great job he did and all the energy he put into it. Seventeen years ago, my family was invited to join PFV. It was – and still is – a great honour to have been welcomed by this great association and to take part in this amazing adventure. Today, PFV represents the distinctive voice and deep artisan roots of family businesses that are committed to absolute quality, and who have a long history of social responsibility based on mutual support and collaboration. Our companies have a total of over 2,400 years of experience; for us, more than ever, family means sustainability and, therefore, the safeguarding of values which enable us to produce great wines and preserve our common heritage. PFV are the symbolic “dozen” representing the voices of millions of family businesses, who share their values and their struggles all over the world.”

More information about Primum Familiae Vini (PFV) : www.pfv.org

The €100,000 PFV Prize ‘Family is Sustainability’ 2022 is open for applications:




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