Home Industry News Releases The VinoKarma Project Launches 2021 VinoKarma Conference: Reimagining the Future of the...

The VinoKarma Project Launches 2021 VinoKarma Conference: Reimagining the Future of the Beverage Industry


Inaugural event to address opportunities and change for the alcoholic beverage and hospitality industries

July 8, 2021, | San Diego, CA – The VinoKarma Project, a community of leaders and changemakers committed to driving positive change in the alcoholic beverage industry, has announced its inaugural business and innovation event: the 2021 VinoKarma Conference.

Subtitled ‘Reimagining the Future of the Beverage Industry,’ the 2021 VinoKarma Conference is a hybrid experience being held on Thursday, October 28. More than 300 industry influencers, consumers, beverage executives; buyers, sommeliers, wine, spirit, and beer makers; founders and entrepreneurs will share insights and business ideas to shape the future of the beverage industry.

“It is time for change across the hospitality and beverage industries,” said Amanda Laden, founder of The VinoKarma Project. “The economic fallout of a global pandemic, systemic failure to engage and include diversity, plus dramatic changes in consumer expectations and tastes have brought the entire industry to a tipping point. We want to bring together voices from across the industry and challenge every attendee to shift their perspective and be ready to share ideas and learnings with their communities, employees, and organizations.”

The 2021 VinoKarma Conference will highlight innovations, changes, and opportunities facing the industry across its breadth from funding and capital to distribution networks, distillers, breweries, wineries, and vineyards, to products on shelves.

Lead by industry experts and growth specialists. The conference will include keynotes, roundtable sessions, fireside chats, and interactive conversations to address critical issues, opportunities, trends, and innovations, including:

  • The state of the industry
  • Diversity, Equity, Inclusion, and Representation
  • Alternative packaging and sustainability
  • Social impact
  • Macroeconomic trends driving change

The conference is open to speakers with expertise and unique insights. Potential speakers can email [email protected] for more details and a speaker’s pack.

Amanda Laden concluded: “The VinoKarma Project has hosted innovators and change-makers including Ibram X. Kendi, André Hueston Mack, Jyoti Sarda, TJ Douglas, and Nayana Ferguson, and I am excited for us to lead more conversations on industry transformation and growth at the 2021 VinoKarma Conference.”

More details at: www.vinokarmaconference.com 

About the VinoKarma Project

Founded in 2014, The VinoKarma Project is a growing community of food, wine, and travel enthusiasts, change agents, and innovators dedicated to highlighting innovation, social impact, and representation across the entire value chain: from environmentally-conscious sourcing and logistics to inclusive employee and customer experiences, and socially-conscious leadership, organizational mission, and values.  With a network of thousands across the United States, The VinoKarma Project is committed to furthering our mission of giving back by elevating important causes, supporting under-represented communities, and creating conversations for actionable change.

About Amanda Laden

A wine personality, mentor, and social activist, Amanda has launched and scaled her own wine distribution business, a management consultancy, and advised hundreds of executives on growing and nurturing their teams. She is an advisor to The Commonwealth Institute, a non-profit organization devoted to advancing businesswomen in leadership positions, and past Chapter President of the National Association of Women Business Owners (NAWBO). 

Amanda studied at the Wine and Spirit Education Trust (WSET) and is a Certified Specialist of Wine (CSW).

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