Sonoma Collection hires new Director of Operations
SONOMA, CA (June 30, 2021) —Kayla Berthoud has joined La Prenda Vineyards team as their Director of Operations (DTC). With extensive experience and knowledge of both sides of the wine industry (winemaking and wine business) Kayla is excited to open the new La Prenda Tasting Room, implementing a DTC program including a wine club and unique tasting experiences.
“We’re very excited to have Kayla joining our team, as a member of a multi-generational Sonoma Valley wine family she will continue to build on and expand our ‘Sonoma Grown’ philosophy, we couldn’t have found a better fit to oversee our tasting room and fill in the final piece to our puzzle,” said Ned Hill, owner of La Prenda Vineyards.
Kayla’s passion for wine and winemaking began at an early age growing up in the heart of the wine industry. Born and raised in Sonoma Valley, Kayla began tending to her family’s vineyards and making wine with her father, Mike Berthoud, as far back as she can remember.
After graduating from UC Davis with a Bachelor of Science degree in Viticulture & Enology, Kayla traveled around Europe, where she worked a harvest in production at a winery in Switzerland. Kayla then came home to Sonoma to start her career in the wine industry. Over the years, Kayla worked to strengthen her skills in hospitality, wine business, and Direct to Consumer management at wineries such as Mayo Family Winery, Three Sticks Wines, and Larson Family Winery.
In 2019, Kayla took a turn back into wine production, accepting a position as Assistant Winemaker under Richard Arrowood at Amapola Creek Winery. After the sale of Amapola Creek, Kayla stayed on as Assistant Winemaker for not only Amapola but B. Wise Vineyards as well.
“Like me, La Prenda has deep roots in Sonoma and I am thrilled to be joining a family business that places such an importance on Sonoma history and community involvement. I can’t wait to welcome guests into our new tasting room and show them what La Prenda is all about!” enthused Berthoud.
Sonoma Collection is a family-owned venture featuring sustainably farmed wines honoring Sonoma Valley grape farmers. Sonoma Collection even captured a top ten spot in Wine Business Monthly’s annual Hot Brands in 2015. Other labels include Fifth Hill, La Prenda, Happy Wife, Quarantine Wife and 95476. La Prenda Vineyards Management has been in business for 14 years and farms over 30 properties in the Sonoma Valley, Carneros, Sonoma Mountain and Bennett Valley appellations that are certified Fish Friendly Farming. They provide quality farming while increasingly incorporating mechanization in a changing farming environment. For more information visit https://www.laprendavineyards.com/.