Ingenious Packaging of Premium Inside-The-Box Wine Brand Says “I’m Here To Play”
LARKSPUR, Calif. – June 21, 2021 – Game night just got a new player as O’Neill Vintners & Distillers launches Game Box Wines (SRP $25) across the US. Game Box is shuffling the deck by introducing premium, vintage-dated, California appellation wines that just happen to come in, you guessed it, a box. (And a very intriguing one at that… hint: it features some mind-bending riddles on its sides.) The brand includes high-quality wines of character and distinction with Chardonnay, Cabernet Sauvignon, Pinot Grigio and enticing Red Blend varieties.
“Anyone who remembers exploring the back of their favorite cereal box will instantly understand Game Box Wines,” said Christine Moll, Chief Marketing Officer of O’Neill Vintners & Distillers. “We have crafted delicious, premium wines housed in one-of-a-kind, creative packaging. The 3-liter box category is gaining momentum as new consumers continue to discover the convenience and value of this format, so we wanted to offer them an engaging brand that they can have fun with.”
Game Box Wines mysteriously makes four bottles of wine disappear in its convenient, exceptionally transportable 3-liter packaging adorned with irreverent, mind-bending art, puzzles, riddles and stories (and perhaps even a few hidden easter eggs) that instantly say: tonight’s going to be a great night. The smart, eye-catching design significantly reduces packaging waste and cost while delivering fun and convenience at an accessible price point. And, not to mention the wine stays fresher longer, prolonging the fun 3-4 more weeks instead of the typical 2-3 days of a glass wine bottle. (Thank you, magic spout!)
Wine fans will find it hard to resist the allure of Game Box’s precious cargo hailing from expert winemaker Steven Decosta. Only the finest grapes are sourced from premier locations across California, with specific terroirs and climates selected to develop the complex, ripe, fresh fruit characteristics of each variety.
You can order your own clever and delicious Game Box online at gameboxwine.com/wines or find it at your local retailer starting in July 2021.
About O’Neill Vintners & Distillers
O’Neill Vintners & Distillers was founded in 2004 by industry veteran and entrepreneur Jeff O’Neill. The vertically integrated winery is one of the fastest-growing wineries in California with a reputation for producing premium-quality wines from the North Coast, Central Coast, and Central Valley. The company’s national brands portfolio includes Line 39, Robert Hall, Harken, Day Owl Rosé, Game Box, Rabble and Charles Woodson’s Intercept. For more information, please visit www.ONeillWine.com.
Game Box Tasting Notes
The allure of Game Box’s bold, creamy, rich 2020 Chardonnay comes from the warm California climate and time resting in oak, leaving you with hints of vanilla, baked pie crust, caramelized sugar and pralines.
Our dry, full-bodied 2019 Cabernet Sauvignon is as mellow as a meandering Golden State river with rich, dark notes of blueberry and blackberry concealing hints of mocha and cedar.
Game Box’s delightfully refreshing 2019 Pinot Grigio has an engaging brightness that screams California summer with vibrant notes of white nectarine and citrus building on floral notes of honeysuckle.
The delight of our 2019 Red Blend may have more to do with alchemy than any specific variety. Our master winemaker blends grapes selected from California’s prime growing regions to achieve juicy, jammy flavors of blackberry and cherry with the subtlest notes of black pepper.
