Home Industry News Releases Jaime Araujo Announces New Distribution Partnership with Progress Wine Group

Jaime Araujo Announces New Distribution Partnership with Progress Wine Group

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(Saint Helena, CA; June 15, 2021) – Jaime Araujo, CEO and Vintner of Trois Noix, is proud to announce Trois Noix’s new distribution partnership with Progress Wine Group in Florida.

Based in Saint Helena, just east of Highway 29, Trois Noix Wine is a project that reflects Jaime Araujo’s personality and what she loves most about wine: people and community. But more than that, Trois Noix is about collaboration, curiosity, innovation, and using wine as a vector for change. 

For Trois Noix, this new partnership is a natural choice. “We chose to deepen our relationships with the Palomar Beverage Group because of their core beliefs as a company and because of their excellent reputation. After getting to know the teams in Arizona and Texas, partnering with Robert and the team at Progress Wine Group to expand our reach in Florida was an easy decision to make,” said CEO Jaime Araujo. 

Robert Camacho, General Manager of Progress Wine Group, is impressed by Trois Noix’s ethos as a business. “The fact that Trois Noix is in the process of becoming a Certified B Corporation shows their commitment to leading with their values.” 

About Trois Noix Wine

Trois Noix was established in 2016 upon Jaime Araujo’s return to Napa Valley after working for Moet-Hennessy and founding her wine marketing firm in France. The name “Trois Noix,” which is French for “Three Nuts,” is an homage to the next generation of Araujos and Trois Noix’s core principles: Community, Opportunity, and Possibility. Trois Noix is a project that reflects Jaime’s personality and what she loves most about wine: people and community. But more than that, Trois Noix is about collaboration, curiosity, innovation, and using wine as a vector for change. Trois Noix Wine sources from unique small lots across the Napa Valley to produce wines that are elegant, polished, and approachable but with structure to last. 

About Progress Wine Gro

Built on principles of trust, integrity and purpose, Progress Wine Group is committed to thoughtfully servicing their customers while building a family of inspired producers of wines and spirits, collaborating with both innovators and icons. Rooted in respect and responsibility, they pursue sustainability for both the planet and their company while simultaneously setting aside notions resistant to PROGRESS. They are part of Palomar Beverage Company, a collective group of distributors across the country, which includes Quench Fine Wines (Arizona), Victory Wine Group (Texas) and Maverick MN (Minnesota). As an importer and distributor of fine wines and spirits based in Florida, they represent a high-quality, diversified collection of wines and spirits from around the world, many of which are family-owned and operated. 

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