Home Industry News Releases Wine Future Business Seminars to Showcase New Reality

Wine Future Business Seminars to Showcase New Reality


Online Sessions to Include Latest Strategies for Digital Marketing, Social Media, Sales, Consumption, and Event Management for the Wine and Hospitality Industries

May 21, 2021 – Following on the successful relaunch of the Wine Future conference in February 2021, Chrand Events, The American College in Spain, DF Consults, Balzac Communications, FIU Chaplin School of Hospitality & Tourism Management, Pix and Wine Style Travel, announce the launch of online Wine Future Business Seminars. The first seminar will take place June 21st to 25th, 2021 from 3.30pm to 7.30pm CEST (9:30am to 1:30pm EDT) via Zoom conference.

“Because the world is currently undergoing several crises, such as the pandemic, economic recession, and the climate crisis, the hospitality and wine industries should implement innovative marketing techniques, promotion and organization of events to improve consumption and sales,” states Pancho Campo, CEO of Chrand Events and founder of Wine Future.

The course is designed for the wine and hospitality industries, including wineries, distributors, importers, restaurants, hotels, retailers, and sommeliers, as well as other professionals who recognize new demands and wish to work on solutions for future growth.

The Wine Future Business Seminar welcomes instructors Pancho Campo, David Furer (DF Consults), Michael Wangbickler (Balzac Communications), Paul Mabray (Pix), and Gloria Vallés (Winestyle Group). The course will also feature appearances by CEOs, managers, sommeliers, directors of wine promotional bodies, wine personalities and writers.

Subjects covered will include:

  • Industry Analysis
  • Marketing Strategy
  • Social Media and Digital Marketing
  • PR, Communications, and Media
  • Sales and Promotion
  • Online Sales
  • Event Management
  • Wine Tourism
  • Labeling and Packaging
  • Neuromarketing

A registration fee of $675 provides 18-20 hours of virtual lectures and a diploma for passing the course. Discounts may be available to governing bodies, companies, and private groups. In addition, the program may be adapted to a tailor-made program for interested entities.

To register or for more information about Wine Future Business Seminar may be found at: http://winefuture.org.



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