A long time industry veteran, Florek joins Miller Family Wine Company after most recently working as Director of Sales, Southeast Division, for Freixenet Mionetto USA, where he was responsible for planning, executing and evaluating sales programs to exceed sales goals and drive lasting customer relationships. A results-oriented leader with a proven record of success, Florek’s career in beverage sales management has spanned decades, having held leadership positions with such respected companies as Prestige Wine Imports, Brown-Forman, Constellation Spirits, and Fetzer Vineyards.
As Director of Sales, East, for Miller Family Wine Company, Florek will be responsible for leading wholesale efforts within 27 markets on the East Coast – including the major markets of IL, FL and NY – in addition to managing a team of regional sales managers and developing and maintaining key distributor relationships.
“Joe is a focused, senior-level professional with unparalleled experience in wine sales management,” says Crystal McIntyre, National Sales Manager. “His analytical approach and extensive market knowledge, coupled with his ability to foster strong customer relationships and lead a team of sales professionals effectively and with integrity, prove that he is the ideal person to oversee our sales efforts on the East Coast. We couldn’t be more pleased to have Joe hold this valuable position.”
Miller Family Wine Company
Miller Family Wine Company is a division of the Thornhill Companies – the industry-leading umbrella brand of one of California’s premier winegrowing families, the Miller Family, who have been farming California’s Central Coast for five generations. The Thornhill Companies includes the prestigious Bien Nacido Estates and Miller Family Wine Company, which itself includes the management of acclaimed national branded wine labels, including Butternut, optik, J. Wilkes, Ballard Lane, Smashberry, Barrel Burner, and Volunteer wines, control label brands for prominent retailers across the U.S. and the French Camp vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit www.