Home Industry News Releases WSWA Launches Virtual WSWA Brand Battle Tournament for Craft, Startup and Small...

WSWA Launches Virtual WSWA Brand Battle Tournament for Craft, Startup and Small Production Wine, Spirits and Low/No Alcohol Brands

215
0
Advertisement

In lieu of a convention this year, WSWA has launched their virtual Brand Battle Tournament—an ideal opportunity for craft, startup and small production wine, spirits, and low-alc/no-alc/mixer brands. Typically held during the convention, this annual stand-out, Shark Tank-style event showcases rising brands with unique stories, packaging, and flavor profiles.

Contenders will pitch their products to a panel of distribution experts on live webinars broadcasted to audiences of industry stakeholders and consumers!

HOW DOES THE TOURNAMENT WORK?

This year’s expanded, “bracketology-type” event will feature 40-50 brands that will battle in eight specific competition categories – each with a chosen “Best in Category” winner that will continue onto the final round of competition to determine the overall 2021 Brand Battle Champion. This year’s brand categories are:

  • Vodka / Gin
  • Tequila / Mezcal / Cachaça
  • Whiskey / Whisky / Bourbon / Scotch
  • Ready-to-Drink / Hard Seltzer
  • Rum
  • Cordial / Liqueur / After-Dinner Drink
  • Low-Alcohol / No-Alcohol / Mixer
  • Wine

The competition will take place virtually every Tuesday starting in June, taking on the moniker Tournament Tuesdays, culminating in a final Brand Battle Championship this September. This year’s judges will feature WSWA Access Wholesaler Advisors, WSWA Board Members, as well as other titans from the wine and spirits industry!

To learn more, please visit www.wswa.org or connect with us on Facebook or Twitter.

Advertisement
Previous articleV Is for Vino, America’s #1 Wine Show, Returns for Season 3
Next articleJamesSuckling.com Looks to the Future with the Appointment of a New CEO

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.