In lieu of a convention this year, WSWA has launched their virtual Brand Battle Tournament—an ideal opportunity for craft, startup and small production wine, spirits, and low-alc/no-alc/mixer brands. Typically held during the convention, this annual stand-out, Shark Tank-style event showcases rising brands with unique stories, packaging, and flavor profiles.
Contenders will pitch their products to a panel of distribution experts on live webinars broadcasted to audiences of industry stakeholders and consumers!
HOW DOES THE TOURNAMENT WORK?
This year’s expanded, “bracketology-type” event will feature 40-50 brands that will battle in eight specific competition categories – each with a chosen “Best in Category” winner that will continue onto the final round of competition to determine the overall 2021 Brand Battle Champion. This year’s brand categories are:
- Vodka / Gin
- Tequila / Mezcal / Cachaça
- Whiskey / Whisky / Bourbon / Scotch
- Ready-to-Drink / Hard Seltzer
- Cordial / Liqueur / After-Dinner Drink
- Low-Alcohol / No-Alcohol / Mixer
The competition will take place virtually every Tuesday starting in June, taking on the moniker Tournament Tuesdays, culminating in a final Brand Battle Championship this September. This year’s judges will feature WSWA Access Wholesaler Advisors, WSWA Board Members, as well as other titans from the wine and spirits industry!