Home Industry News Releases Embracing Cocktail Culture, Reggae Wine Introduces Peach Margarita

Embracing Cocktail Culture, Reggae Wine Introduces Peach Margarita

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Peach Wine Cocktail Is On-Trend for Summer 2021

April 28th – Indianapolis, IN: Today, Reggae Wines announces the release of Peach Margarita, the newest flavor in their line of ready-to-drink wine cocktails. Peach Margarita can be found at wine retailers in Indiana, Ohio, Illinois, Kentucky and Michigan, with plans to expand to Florida, Wisconsin, West Virginia and Minnesota. The launch is supported by a high-performance distribution network including Breakthru Beverage Group, Heidelberg Distributing, Johnson Brothers Liquor, Mountain State Beverage and Republic National Distributing.

“Expanding our regional and national footprint is a direct result of growing demand,” says Meredith Easley, Co-Owner and second-generation family winemaker. “Consumers want a more approachable mixed drink, as well as fresh, new flavors. Reggae Wines deliver on both, with blended wine cocktails that are ready-to-drink out of the bottle. Just twist and serve over ice.”

The perfect blend of sweet wine and popular cocktail culture, Peach Margarita delivers a splash of tropical lime, lemon and orange with the sweet tang of peach. Made with real fruit juice and premium white wine grapes, this ready-to-drink wine cocktail is 11% Alcohol by Volume (ABV) and retails under $10 per 750mL bottle.

The original Reggae Margarita shook up the industry when it was first introduced in 2017. It marked a bold, new approach to ready-to-drink beverages: one embraced by the Easley family and customers alike. Peach Margarita is the second expression in a line that promises continued growth. “Wine cocktails are surging,” says Vanessa Rigler, General Manager of Johnson Brothers of Indiana. “Our retail customers are betting on RTDs and home entertaining this summer as COVID-19 guidelines allow safe gatherings. With so many entrants in this space, the Easley’s track record of innovation and award-winning wines made them the clear partner for Johnson Brothers.”

The Peach Margarita launch is backed by significant brand and market support, including point-of-sale, digital, social and public relations. The new website at myreggaewine.com is a resource for do-it-yourself home bartenders looking to entertain with an island attitude. Investment in the industry-leading VIP data collection network unlocks real-time inventory availability, allowing customers to find Peach Margarita and all Reggae Wine expressions with store locator technology.

About Reggae Wines

Wanting to infuse a beach mindset into everyday life, Meredith and Mark Easley founded Reggae Wines in 2004. The boutique wine brand builds on the success of the family’s namesake winery, Easley Winery, in the heart of downtown Indianapolis. Offering a selection of approachable, fruit-forward blends in-step with today’s drinker, Reggae Wines come in a variety of popular flavors and are always ready to party. Learn more at myreggaewine.com and follow us @DrinkReggae

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1 COMMENT

  1. I tried Reggae Peach Margarita for the first time last weekend and it transported me straight to my favorite beach in the Carribean! Easley has a winner here.

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