Meet 10 Bordeaux Earth Day Heroes Who Exemplify Many Models of Sustainability
BORDEAUX, FRANCE April 21, 2021 – The Bordeaux wine region has reached new milestones in their commitment to sustainability efforts that encompass a wide spectrum of initiatives from vineyard and cellar management, preservation of natural habitats and resources to workplace safety and supply chain efficiency. Bordeaux is one of the first wine regions to have approved new grape varieties that can alleviate hydric stress associated with temperature increases and shorter growing cycles. More than 65% of the Bordeaux vineyards are certified environmental — a new benchmark for the region. Bordeaux also leads all French AOPs in volume of High Environmental Value (HVE) certifications for their wineries, having accomplished the top level of sustainable certification in France and a 30% increase in organic agriculture.
No single model of sustainability is the same, but the people behind Bordeaux wine share a collective commitment to proactively act to address climate change by preserving scarce water and energy resources; protecting fragile ecosystems; and championing biodiversity from best vineyard practices to alternative packaging. Bordeaux’s vision is an expansive one that includes efforts to sustain the wine community by enhancing worker safety, job satisfaction and training and development for current and future generations.
To commemorate Earth Day this year, we are pleased to share the stories of 10 Earth Day Heroes from Bordeaux who exemplify sustainability in action. Our Earth Day Heroes showcase a full spectrum of choices to address today’s significant environmental and societal agenda, including why certification matters; how to inspire their teams; the challenge of educating and engaging consumers; pioneer efforts to develop eco-friendly packaging and supply chain efficiency; and how sustainability and organic winemaking impact the taste and quality of their cuvées.