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Cult Wines Expands Its Global Footprint with the Launch of Canadian Office Ahead of Bordeaux 2020 en Primeur


Canadian investors will now have greater access to the world of fine wine investing

Toronto, CA (April 13, 2021) – Cult Wines, the global leader in fine wine investment, announced today the launch of its first Canadian office which continues the company’s global expansion efforts into North America after successfully opening several offices across Asia. The move will allow Canadian investors greater access to the world of fine wine investing ahead of Bordeaux 2020 En Primeur.

The Canadian team will be led by the CEO of Cult Wines Canada Atul Tiwari. Tiwari previously served as CEO of Vanguard Canada where he, along with his team, led the business in growth from $3 billion in assets to over $30 billion. He is joined by Vanguard’s former Head of Marketing Carrie Tuck, who will serve as CMO of Cult Wines Canada, and brings a wealth of global experience in marketing, digital and PR, as well as in investments and products to the team.

“Opening our first Canadian office marks a major milestone for Cult Wines in growing its already impressive track record of performance and leadership in the asset class,” noted Tiwari. “Cult Wines is the perfect solution to diversify portfolios and provides transparency, liquidity, safety and access to a remarkable asset.”

Tuck added: “At Cult Wines we are translating our passion for wine into a simple and secure investment worth talking about. We want to make investing in wine as enjoyable and effortless as drinking it.”

The timing aligns with the commencement of the Bordeaux En Primeur 2020 campaign, which will allow oenophiles, those with a serious interest in wine investment, and novice investors alike the opportunity to invest in new vintages before they are bottled. One of the largest buyers of Bordeaux En Primeur globally, Cult Wines has access to an impressive allocation of some of the world’s most sought-after wines. Investment in fine wine will also enable investors to diversify their portfolios with an alternative asset class that has historically performed well, even during volatile markets.

“We are thrilled to be expanding into North America and establishing our first Canadian office in Toronto. We believe there is a huge appetite for fine wine investment in Canada,” said Tom Gearing, CEO & Co-Founder of Cult Wines. “The timing of our launch coincides with the Bordeaux 2020 En Primeur, which has traditionally been more of a focus for European investors, but as we establish our Canadian presence, we expect to gain new investors and provide them with this unique opportunity to enter the fine wine investment market.”

With its Canadian launch, Cult Wines expects to aggressively increase its North American clientele and play an integral role in the continued growth of the company’s $270m CAD assets under total management. The Canadian office, together with the newly opened US office, will be the fifth and sixth in the company’s global locations, joining offices in UK, Hong Kong, Singapore and China.


Cult Wines, the world’s leading wine investment company, is setting a new standard for fine wine investment. The award-winning company, with assets managed amounting to CAD $270m, makes investing in fine wine as effortless as drinking it. Combining a love of fine wine and market-leading industry knowledge with the latest technology, Cult Wines analyses and unlocks the market for investors around the world. Long-term wine collectors and novice investors alike choose Cult Wines not only for the extensive financial expertise, but for the shared passion for fine wine, and access to likeminded wine lovers, enthusiastic experts and engaging trips. Headquartered in the UK, Cult Wines was founded in 2007 and has offices in Canada, China, Hong Kong, Singapore, and the US supporting clients in more than 70 countries. For more information, please visit www.wineinvestment.ca.

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