(Saint Helena, CA; April 13, 2021) – Jaime Araujo, CEO and Vintner of Trois Noix, is proud to announce its new distribution partnership with Cellar Distributing based in Charlotte, North Carolina.
After more than 20 years in the UK and France, Jaime Araujo returned to Napa Valley in 2016 to found Trois Noix. The name “Trois Noix,” which is French for “Three Nuts,” is an homage to the next generation of Araujos and Trois Noix’s core principles: Community, Opportunity, and Possibility. But more than that, Trois Noix is about collaboration, curiosity, innovation, and using wine as a vector for change. Trois Noix sources from unique small lots across the Napa Valley to produce wines that are elegant, polished, and approachable but with structure to last. Since its inception, Trois Noix’s Cabernet Sauvignon, Chardonnay, and Sauvignon Blanc have received glowing reviews from esteemed critics and panels.
This strategic partnership with Cellar Distributing in North Carolina will expand Trois Noix’s distribution network along the East Coast. “As Trois Noix continues to grow, it’s important for us to seek out relationships with those who share our values. We love the passion Jason and his team have for our wine and other small wineries like us. We’re grateful for their willingness to bring us on this year,” stated CEO and Vintner, Jaime Araujo.
Cellar Distributing is a family-owned wholesaler focusing on fine wines and artisan mixers with a commitment to supporting the growth of family-owned brands. “We’re excited to add a brand like Trois Noix to our portfolio of luxury wines from Napa Valley. It’s exciting to work with the next generation of such an iconic family in the Napa Valley,” said the owner of Cellar Distributing, Jason Gavin.