New Dynamic Packaging Draws Wine Lovers to Take Road Less Traveled; Family-Owned, Estate-Grown Super Premium Wine Brand Embraces Sustainability
Paso Robles, CA—March 22, 2021— Building on its successes in 2020, Riboli Estates Group, a division of Riboli Family Wines, is expanding the offerings of its Highlands 41 estate-grown wine brand. This month, the winery will add a Monterey County Pinot Noir to its nationally available collection that includes its flagship Paso Robles Cabernet Sauvignon, as well as a Paso Robles “Black Granite” Red Blend and Monterey County Chardonnay. Highlands 41 wines are available nationally and priced at $15/750ml bottle. www.highlands41.com
“Creating this estate-grown and sustainably-produced line of wine in the super-premium price category is something my family and I are extremely proud of,” said fourth generation winemaker Anthony Riboli. “Because we control everything from ‘ground to the glass,’ we have an incredible ability to deliver terrific quality at an attractive price which, in turn, allows wine lovers to feel confident that these are the wines to bring on all their adventures.”
Highlands 41 wines also gets an updated package for 2021. Named for the historic Highway 41 and the rugged Creston Highlands of Paso Robles, Highlands 41 is made for those who embrace the thrill of breaking out and taking the road less traveled. To better reflect this adventurous spirit, the bottle is now topped with a screw cap that keeps the wines fresh and lively, but also easily accessible to pair with the next order of take-out or simply a weeknight game night. With its easy to read label, the design also emphasizes the dramatic road graphic between the rugged Paso Robles horizon for which the wines are named.
Each bottle of Highlands 41 is grown from sustainably farmed estate vineyards in Paso Robles and Monterey and produced at the Riboli Family’s CSWA sustainably-certified, state-of-the-art winery. “We are protecting and preserving our planet for many more adventures to come,” said Riboli. “We do so through a rigorous examination of our environmentally friendly farming practices, installation of solar panels, and state-of-the-art wastewater treatment and reclamation. We are passionate about finding the next solution to further decrease our environmental footprint.”
Follow Highlands 41 on social media @highlands41wines #myh41adventure. For more information on Highlands 41, including where to find it on shelves, visit www.highlands41.com.
About Riboli Family Wines:
Riboli Family Wines, a family-owned company since 1917, celebrates over a century crafting award-winning wines from both California’s most prestigious wine-growing regions of Paso Robles, Monterey, and Napa Valley, in addition to Stella Rosa®, the #1 selling 750ml wine brand. With a natural affinity for creativity and innovation, the 3rd and 4th generations of the Riboli Family continue to lead the industry and push the boundaries of winemaking and the wine drinking experience. For more information, please visit www.riboliwines.com.
