New wine alternatives complement traditional offerings
WOODINVILLE, Wash. (March 10, 2021) – ēlicit Wine Project, the innovation hub for Ste. Michelle Wine Estates, is excited to announce the release of two new products, Fruit & Flower Spritzers and Evenly.
Fruit & Flower launched earlier this year with Chardonnay in 750ml bottles as well as Sparkling, Chardonnay, and Rosé in two-packs of 250ml cans.
In response to growing demand for wine alternatives in accessible packaging, Fruit & Flower has introduced wine-based spritzers to the range. The new flavors – Fruit & Flower Grapefruit wine spritz and Fruit & Flower Passion Fruit wine spritz – come in two-packs of 250ml cans ($10.99 SRP). These new wine spritzers provide a fantastic option for consumers who are looking for something new and fresh, but still want a full wine experience.
Evenly delivers full flavored wine with fewer calories to suit today’s wellness-minded consumer lifestyle. Launching with four offerings – Chardonnay, Red Blend, Papaya & Honeysuckle White Wine and Dragon Fruit & Orange Blossom Rosé – Evenly is available in 750 ml bottles ($14.99 SRP) and 375 ml bottles ($7.99 SRP), each with 100 calories or less per serving and zero sugar.
“We are excited about these two new offerings from ēlicit Wine Project because they represent our innovative approach to new products, where we focus on responding to unmet consumer needs,” said Rebekah Gunderson, Senior Marketing Manager for ēlicit Wine Project. “For example, our new Fruit & Flower spritzers are one of our first forays into flavors, which we see as an emerging trend that is gaining in momentum with wine consumers. And our new brand, Evenly, provides consumers with a ‘better for you’ wine option as well as a unique and eye-catching package that really stands out. We can’t wait to see how consumers respond to both of these new items – and we will welcome their feedback!”
The three latest releases from ēlicit Wine Project this year still continue to roll out nationally.
- Liquid Light™ – a vibrant, crisp, refreshing Sauvignon Blanc from Washington State – was inspired by the recently-discovered fifth state of matter – liquid crystals. The wine also has just 105 calories, three grams of carbohydrates and less than one gram of sugar per five-ounce glass. Liquid Light™ retails for $13.99 per 750ml bottle.
- Fruit & Flower™ includes a Chardonnay in 750ml bottles as well as Sparkling, Chardonnay, and Rosé in two-packs of 250ml cans. All three Fruit & Flower™ wines feature fruit-forward flavors, floral aromas, and highly-expressive, fruit and flower-themed packaging. The 750ml Chardonnay retails for $12.99 per bottle, and the 250ml cans retail for $10.99 per two-pack.
- Altered Dimension™ – inspired by visually-intensive, perception-bending experiential art installations – is perhaps the most immersive visual experience ever committed to wine bottles. Altered Dimension™ is available in three striking package expressions – black (Cabernet Sauvignon), white (Sauvignon Blanc), and pink (Rosé) – all retailing for $14.99 per 750ml bottle.
The ēlicit Wine Project portfolio also includes ANEW (elicit.wine/anew), Borne of Fire (elicit.wine/borneoffire), The Cosmic Egg Wine Co. (elicit.wine/thecosmicegg), INTRINSIC™ Wine Co. (elicit.wine/intrinsic), MERF Wines (elicit.wine/merf), Prayers of Sinners & Saints (elicit.wine/sinnersandsaints), and Tenet Wines (elicit.wine/tenet).
About ēlicit Wine Project
ēlicit Wine Project is the innovation hub for Ste. Michelle Wine Estates. Formed in 2019, ēlicit Wine Project exists to deliver brands and products that provoke reactions and stir emotions. By grounding itself in rich consumer insights and leveraging world-class winemaking and marketing talent, ēlicit Wine Project brings brands and products to life that don’t just respond to current consumer preferences but anticipate and create the consumer trends of the future. The ēlicit Wine Project portfolio of brands includes: Altered Dimension, ANEW, Borne of Fire, The Cosmic Egg Wine Co., Fruit & Flower, INTRINSIC™ Wine Co., Liquid Light, MERF Wines, Prayers of Sinners & Saints and Tenet Wines.
