Digital Solutions Will Drive Portfolio Growth in U.S. Market
McMinnville, OR (February 22, 2021) – Beck Family Estates, the exclusive importer and sales agency for South Africa-based Graham Beck and Steenberg Vineyards, and Oregon-based Angela Vineyards and Abbott Claim, announces their newly appointed E-Commerce Manager, Justin Rapolas.
In his new role, Rapolas will be focusing on digital sales for the portfolio’s brands and he “looks forward to launching and revamping our E-Commerce platforms, strategizing marketing plans and pushing the boundaries on how we view the wine industry. In the past year, the alcohol E-Commerce landscape has more than doubled and wine has been at the center of that. Now, more than ever, it is important for Beck Family Estates to start focusing on creative solutions to reach consumers and drive sales.”
Kristin Marchesi, General Manager and Vice President of Winery Operations for Beck Family Estates, echoes this saying, “Beck Family Estates has been aggressively building our business in the U.S. market and strong digital and E-Commerce programs are the key to success. 2020 showed the value of this and we are looking forward to using new technologies as a medium for continued growth.”
Based in Paso Robles, Rapolas gained considerable experience working as Member & Private Client Liaison for DAOU Family
About Beck Family Estates
Beck Family Estates is a family-owned company championing unique vineyard sites and wineries in South Africa and Oregon. As grape growers, winemakers, importers and marketers, the company is lauded for its long-term, multi-generational commitment to local communities, as well as environmental restoration, conservation and regenerative farming. Led by Antony Beck, the company is the exclusive importer for the acclaimed, méthode
