Words of Sommeliers Celebrates Connection With Key Members of Trade
February 17, 2021 – Miami, FL – Barton & Guestier, the renowned French wine company established in 1725, continues its dynamic evolution by introducing an exciting new project 2021 – Words of Sommeliers. With almost three centuries of experience in the wine business, Barton & Guestier continues to build on its DNA, combining character, knowledge and the ‘art of living’ in new and exciting ways for American wine consumers and trade.
Words of Sommeliers is one of the most ambitious projects of its kind, a collaboration with 31 global sommeliers coming together to review all of the AOC wines in the B&G portfolio. This global group of top sommeliers includes 3 Best Sommeliers of the World, 5 Master Sommeliers and many participants in the last ASI Best sommelier of the World competition. “This is another testimony of B&G’s close relationship with the trade” explains Philippe Marion, Deputy General Manager at Barton & Guestier. “For many years now, B&G has nurtured a very close relationship with this key element of the wine industry: the sommeliers. We have always had their support and we wanted, with this project, to thank them by bringing them to light”.
Carlos Varela, VP Sales & Marketing of Barton & Guestier USA adds: “The diversity of the contributors to Words of Sommeliers mirrors the eclectic character of Barton & Guestier’s portfolio and the versatility of the wines. It is powerful and convincing for both the trade and consumers to read these stories that the sommeliers are telling with Barton & Guestier wines around the world. They explain in their own words how we make prestigious appellation wines approachable for all wine lovers.”
With 300 years of history, B&G is a reference point for great French wine and looks to continue to innovate in 2021. New wines coming to the U.S market this year will include a Cotes de Provence Rosé, Bistro Sauvignon Blanc, sparkling wines, and No Alcohol options.
Discover the digital version of Words of Sommeliers here: www.barton-
Hardcopies of the prestigious book are available upon request.
About Barton & Guestier
Founded in Bordeaux in 1725 by the Irishman Thomas Barton, Barton & Guestier is the oldest wine house in Bordeaux and has developed a premium brand strategy based on AOC and Varietal wines from the main French wine growing regions: Bordeaux, Loire, Burgundy, Beaujolais, Rhône Valley, Languedoc, Provence and Gascony. With almost three centuries of experience, the brand’s expertise guarantees constant quality and style, and reassures consumers in an increasingly complicated market. Innovative and informative packaging as well as modern communication tools, make Barton & Guestier wines accessible for wine lovers in over 130 countries. In the USA, B&G was the first imported wine brand and was recommended by Thomas Jefferson himself.
Keep up with the latest news on Barton & Guestier: www.barton-
