Make Room Hard Seltzers, BABE 100 Rosé Has Arrived
Wednesday, February 10, 2021 – Today, everyone’s favorite wine in a can adds a brand-new product to its lineup. Introducing BABE 100 – it’s light and refreshing like a seltzer (with only 100 calories and zero grams of sugar), but it’s actually wine! You can find BABE 100 in the iconic Rosé style on shelves across the country now.
Real talk: we know people love the light refreshment and lower calories that seltzers offer, but some people just prefer the taste of wine. Enter, BABE 100. With the crisp and delicious taste of wine, 100 calories and 6.9% ABV, what’s not to love? Each can of BABE 100 is equal to one full glass of wine and is perfect to grab and go for any occasion. It’s made for everything from beach days spent with your whole crew to wine nights watching cheesy rom-coms with your best friend. Even better, BABE 100’s lavender can is easy on the eyes and sure to pop in those Insta stories.
“Seltzer is one of the fastest-growing categories in alcohol, and over one-third of seltzer drinkers came from wine,” says BABE’s General Manager Chelsea Phillips. “But why should wine drinkers have to choose between the taste they love and a light and refreshing drinking experience? After our successful soft-launch in San Diego last year, we’ve decided to expand BABE 100 Rosé nationally.”
BABE 100 joins the rest of BABE’s canned wine line up of Rosé, Red, and Grigio canned wines. Learn more about BABE 100 Rosé and find it near you here!
About BABE Wine
Launched in 2016, BABE wine founders Josh “The Fat Jewish” Ostrovsky, and brothers David Oliver Cohen and Tanner Cohen, developed a unique brand-led wine proposition that utilized their extensive social media audience. BABE was created with the mission to simplify the saturated wine category by introducing a fun, inclusive, and portable product to consumers.
The New York based company’s portfolio of photogenic and delicious Rosé, Pinot Grigio, and Red sparkling canned wine as well as their latest product BABE 100 Rosé has made BABE the most photographed wine on Instagram.
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry- leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.
For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.