Home Industry News Releases Movo Wants to Be Your Valen-Wine This Year

Movo Wants to Be Your Valen-Wine This Year


MOVO Wine Spritzers wants you to text us, not your ex, and get rewarded with wine this Valentine’s Day season

CHICAGO, FEBRUARY 8, 2020 — For whoever needs to hear this right now: don’t text your ex just because it’s almost Valentine’s Day. MOVO Wine Spritzers wants you to take off those rose-tinted glasses and switch ‘em out for rosé-tinted glasses. The wine brand will reward people with wine* if they text MOVO instead of someone regrettable just because they’re feeling *extra* single.

According to a recent survey from Molson Coors 41% of people who have texted their ex said it was because they were feeling lonely. Sure, the sight of couples kissing as you buy your morning matcha latte in your sweats can be triggering, but don’t let it take you down that dark path. Don’t let yourself send that “u up?” text just because boxes of chocolates are still full price and the “season of love” is in full swing. 

“Look, we’ve all done it. We’ve sent that text and wished we could take it back,” said Grant Hemingway, General Manager of Wine & Spirits at Molson Coors. “Avoid the damage control you’ll need to do in the morning, and get what you really want this Valentine’s Day, MOVO Wine Spritzers. MOVO tastes good with any relationship status.”

Anyone of legal drinking age who resides in an eligible state can text “U UP?” to 73255, starting February 10th will be prompted with instructions on how to redeem their MOVO Wine Spritzers while supplies last. See terms and conditions at bit.ly/MovoRules for full offer details.

In addition to finding out just how many people are guilty of texting their ex. Molson Coors and MOVO also discovered some of the top texts and the results…aren’t pretty. 44% of people admitted to the very unsubtle“ Heyyy?” (with 3 y’s specifically) while 14% opted for the slightly-more-subtle-but-not-really casual DM.

MOVO Wine Spritzers are a canned wine variety available in four-pack slim cans at retailers nationwide. The wine spritzers come in three flavors: Peach White Blend, Raspberry Rosé and Blood Orange Sangria. 

For more information and to find MOVO Wine Spritzers near you, please visit www.movowine.com and follow along on Instagram and Facebook, at @MOVOwine. Drinkers are encouraged to share how they enjoy the new wine spritzers at home, by using #MOVOWine.

About Molson Coors Beverage Company

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com

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