February 4th – Email marketing is the single biggest driver of online sales, it outperforms search engines and social media. When done correctly, email marketing should be responsible for 20-30% of wineries’ revenue.
The latest, enhanced version of the Campaign Builder in Commerce7 provides wineries with the tools needed to automate their email marketing and create effective, targeted email campaigns that will help brands stay consistent and assist in better segmenting their customers.
As a leader in personalizations, Commerce7 wanted to bring modern ecommerce features, such as personalization and upfront pricing, into email to help wineries drive more revenue, and see better customer retention.
“Commerce7 has the best experience on the web with our personalizations, upfront pricing, and other tools. We wanted to bring this same experience to email. Personalization has made a huge difference in the ecommerce experience and we believe it’s also going to have a large impact on email” says Andrew Kamphuis, President of Commerce7
Email marketing integrations with third parties such as MailChimp, Premier Cellar, and iPost have been available for wineries from Commerce7’s partners. However, there are still over 70% of wineries on Commerce7 that are not utilizing the current integrations available today.
Wineries using Commerce7 have access to campaigns directly within the platform, where they can set up and launch their email marketing initiatives in order to better personalize their customers’ experience, and send more meaningful and effective communications while giving them the proper tools to report and track their success.
Wineries can effectively segment their customers based on existing data and tags within Commerce7, and send more personalized communications to their customers.
Email customers the wines they want to see by including personalized product selection.
Upfront Pricing & Discounts
Commerce7 users can now utilize upfront pricing and discounts directly in segmented email campaigns so that each customer sees their correct pricing and discounts.
Wineries can choose from pre-built templates that automatically pull the brand’s logo, fonts, colors, contact information, and include additional editing functionality. Templates ensure emails are always clean, clear, and consistent with the wineries brand.
Tracking & Reporting
Like any marketing initiative, being able to track campaign performance is the only way to understand campaign success. Campaigns in Commerce7 will track:
- Total sends
For questions and comments please contact [email protected]
Commerce7 is a DTC platform focused on providing customer-centric commerce solutions to the wine industry. Innovative features such as being 100% API based, their personalization engine, and modern ecommerce and club solutions has made it the platform of choice for wineries looking for a more modern solution. Regardless of size, all clients on the Commerce7 platform have access to the entire suite of products and all features and functionality. For more information, visit www.commerce7.com.