Region Ends 2020 On High Note of Retail Sales and Trade Relationships
New York, NY – January 14, 2021 – Languedoc Wines (the CIVL – Conseil Interprofessionnel
Languedoc Wines and Wine.com Partnership
Languedoc Wines partnered with Wine.com for a special promotion of the region’s wines at the nation’s largest online retailer. This partnership yielded $1.36 million in sales revenue for Languedoc Wines (June – December 2020) and the YOY growth percentage by month outpaced that of Wine.com as a whole. The partnership also spurred expansion of Wine.com’s category search by Region to include South of France. Languedoc and its appellations were also added as search terms, giving deserved recognition to these wines from France’s largest wine region.
Languedoc Wines and US Trade Education
Citing support for top tier wine education as a pillar of the region’s long-term strategy, the CIVL also partnered with Napa Valley Wine Academy to create a range of education opportunities. These included an webinar on the region and its wines, a WSET Diploma level scholarship and a second iteration of the Languedoc Wines National Sommelier Challenge. An updated Regional Guide for Languedoc is also available on SevenFifty Daily.
The winner of the 2020 Languedoc Wines WSET Diploma Scholarship is Irina Ponomarenko, a wine educator living in Los Angeles and the winner of the 2019 Languedoc Wines National Sommelier Challenge. This contest included a written essay on key elements influencing winegrowing in Languedoc, as well as global market positioning given the leadership of the Languedoc region in both organic winegrowing and rosé wine production. At the end of October, the region announced the two winners of the 2020 Languedoc Wines National Sommelier Challenge; Melissa
“As the largest wine region in France, and the leader in French organic viticulture, Languedoc, South of France wants to be top of mind with U.S. trade and educators as a dynamic source for incredible diversity and innovative, high-quality winemaking. Through these activities we have strengthened our relationships with members of the U.S. wine trade community and we look forward to continuing to work with them”, says Miren de Lorgeril, wine producer and CIVL President.
About Languedoc Wines
The Languedoc is France’s largest wine region with a history of innovations in winemaking dating back to the Middle Ages. Stretching along the Mediterranean coast, the climatic conditions, topography, and soils offer a multitude of unique terroir for the production of wines of excellent quality. Over 100 grape varieties are grown in Languedoc’s appellations, in a diversity of wine styles, ranging from sparkling to still to dessert wines. The CIVL represents 23 AOCs and 19 IGPs, accounting for 30% of France’s total wine production, 30% of total French rose wines (11% of global rose production), and 36% of France’s organic viticulture.
The Conseil Interprofessionnel
For more information visit: Languedoc-wines.com