With growth and new offerings planned for 2021, the DTC software and logistics provider has added Andrea Smalling, a seasoned wine industry leader, to its executive team.
American Canyon, Calif. Jan. 5, 2021 – WineDirect is pleased to announce that Andrea Smalling has joined the company as Vice President of Marketing and Sales. After beginning her career in Toronto with Procter & Gamble, Andrea moved to California to join Gallo Winery, where she worked for 10 years, kicking off a very successful 25+ years marketing career in the wine industry including Vice President of Marketing positions with Constellation, Treasury Wine Estates, and 7 years as CMO with Foley Family Wines where she launched the disruptive Foley Food and Wine Society loyalty program. She then headed to the Okanagan Valley in Canada where she headed up Marketing and Direct to Consumer for Mark Anthony Group and led significant growth across Canada’s most prominent luxury wineries. Most recently, Andrea gained start up experience leading marketing for the fast-growing McBride Sisters Collections.
“2020 was a year that has significantly changed the wine industry forever.” Joe Waechter, President of WineDirect noted. “We want to continue to help our clients thrive and drive growth in this changing landscape and are significantly evolving our offerings to be able to do so. Andrea’s broad experience will allow us not only to ensure that we continue to operate from a client-first standpoint but that we are able to offer all that our wineries need to be incredibly successful.”
“I am so excited to be joining WineDirect right now,” Andrea said. “I believe that the future of the wine industry lies in wineries’ ability to successfully engage with consumers directly. I’ve seen the upgrades that WineDirect has rolled out in 2020 and the significant changes that are in the pipeline for this year and I can’t wait to be part of ensuring that our winery clients have an outstanding 2021 and beyond.”
About WineDirect
WineDirect is the leader in winery direct-to-consumer (DTC) services including ecommerce, point-of-sale, wine club, fulfillment, and marketplace distribution solutions. In an era of rapidly increasing consumer expectations, our unique end-to-end platform enables wineries to provide next-level service and create customer relationships that last. Serving more than 2,000 wineries worldwide, WineDirect is headquartered in Napa Valley with offices in Paso Robles, CA; Santa Maria, CA; Sherwood, OR; Glenwillow, OH; Vancouver, BC; and McLaren Vale, Australia. Learn more about how we are helping wineries succeed with DTC at www.winedirect.com
More Information
Website: http://www.winedirect.com
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