December 17 – Today, DTC Wine Workshops Consulting Agency launches the first of its kind, ““Small Wine Producer DTC Sales & Engagement Bootcamp” 2-Part Web Training” taking place January 7th & 14th, 2021 at 10:00-12:00 PST. DTC Wine Workshops has been supporting winery owners as well as direct sales, hospitality and marketing managers across the US since 2013.
Overview: The 2020 pandemic taught direct-to consumer winery teams how to cater to a variety of consumer audiences with virtual, digital, and reservation tasting style experiences. As we go beyond the tasting room to build holistic approaches, winery owners and executives have a variety of options for building-long term success. Attendees will get hands-on education and proven models for developing like-minded wine brand communities that convert to long-term direct consumers. Today’s DTC winery division needs to leverage all direct sales channels to connect with ideal customers and stay engaged. Two subject-matter specialists will teach winery teams how to leverage consumer contact lists and a variety of tools to build more effective direct sales and reengagement strategies.
About the Presenters: Sandra Hess, founder of DTC Wine Workshops, Industry Speaker and Wine Consumer Engagement Specialist will be joined by DTC Consultant Network Member Heidi Dittloff, an Award-Winning Direct Sales and Marketing Strategist.
Key Learnings: This live training program includes two, 2-hour web sessions, an eWorkbook and Checklist. The five training modules include:
Conversion Strategies – Digital Outlets to Winery Web Store (questions to consider and internal steps to take and to be successful)
Conversion Strategies – Winery Website Visitors to eComm Purchasers (top winery website elements by winery size/model and effective engagement tools 2021 beyond)
Conversion Strategies – Current Brand Loyalists to new Direct Wine Consumers (how to identify brand ambassadors and leverage relationships to reach new audiences)
Conversion Strategies – From Referral Partners to new Direct Wine Consumers (how to establish long-term referral partners, questions to consider and measures of success)
Conversion Strategies – Developing the Mix of Ideal Communication Tools (create the ideal mix of consumer touch-points by communication channel)
Registration is open through January 5th and group discounts are available at: https://bit.ly/dtcbootcamp.
About DTC Wine Workshops:
DTC Wine Workshops (DTCWW), founded in 2013, is based out of the San Francisco Bay Area. The DTC Consultant Network, a division of DTCWW, is a group of 11 direct wine sales and marketing specialists supporting winery teams across the US, Canada and Australia with coaching, training and consulting services. DTCWW uses proven methodologies and has strategic partnerships with leading winery technology partners. DTC Wine Workshops founder Sandra Hess is a subject matter expert in the areas of direct to consumer wine sales and consumer engagement strategies. Hess is a regular speaker at wine industry events and also publishes a DTC Wine Sales Blog as well as a DTC Wine Case Study Series.