Home Industry News Releases Silicon Valley Veteran, David Cross, Appointed LibDib CTO

Silicon Valley Veteran, David Cross, Appointed LibDib CTO


New Chief Technology Officer tapped to further drive innovation of the 3-tier system

LibDibSan Jose, CA, December 7, 2020 — LibDibTM, the web-based wholesale alcohol distributor, today announced that Chief Architect, David Cross, has been named LibDib’s new Chief Technology Officer (CTO). Cross’ appointment is part of LibDib’s expansion within technology development and data analytics initiatives.

“Starting day one, David Cross was the driving force in the development of LibDib’s wholesale alcohol platform,” said Richard Brashears, LibDib’s CIO. “His new role will allow him to lead our Silicon Valley team in the further development of engaging supplier and customer experiences.”

With more than 30 years of software development experience, David Cross has expertise in mobile, cloud and big data applications. As LibDib’s Chief Architect, Cross was instrumental in the commercial success and delivery of the entire B2B platform. Now as CTO, Cross directs the LibDib application and cloud teams, while working closely with LibDib’s partner RNDC as the two companies collaborate on alcohol distribution’s digital transformation. Cross replaces Richard Brashears, LibDib’s founding CTO, who now serves as the company’s Chief Information Officer (CIO). 

“Since day one at LibDib we have been building and executing on our vision for a modern B2B platform,” said David Cross. “Now I’m thrilled to take a more active role in leading our amazing group of engineers as we continue to enhance the online experiences for our customers, partners and suppliers.”

About LibDib

LibDib, LLC, is a licensed wholesale distributor of alcoholic beverages, currently operating in California, New York, Florida, Illinois, Colorado, and Wisconsin. Via a proprietary marketplace, LibDib is available to any wine or spirits Maker for three-tier distribution. Using LibDib, Restaurants, Bars & Retailers can easily and efficiently purchase thousands of unique and small batch wines and spirits. The company was founded in 2016 and is based in San Jose, California. LibDib can be found online at LibDib.com as well as on Twitter, Facebook, Instagram, YouTube, and LinkedIn.

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