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Pretty Vee Partners with Luc Belaire to Expand Her Digital Empire


The Miami comedian and entrepreneur will showcase her favorite Belaire cuvée, Luc Belaire Luxe Rosé

New York, N.Y. (December 4, 2020) – Luc Belaire is excited to announce Pretty Vee as its newest global brand ambassador. The 29-year-old American comedian and rapper rocketed to fame and success with her outrageous comedy skits on Instagram, earning her more than 4.8 million followers on the social media platform.

Pretty Vee recently spoke with Luc Belaire CEO Brett Berish on Belaire’s popular interview series Self Made to discuss staying motivated during the COVID-19 pandemic and the meaning behind being “self-made.” She will also be joining Brett Berish to celebrate and discuss the partnership today, December 4, 2020, at 6pm ET on @OfficialBelaire’s Instagram Live

Pretty Vee is a true representation of the self-made ethos, and uses Instagram to bring comedy and positivity to her fans. She and Belaire will be working together on a variety of digital campaigns focusing on her favorite cuvée, Luc Belaire Luxe Rosé. Luxe Rosé is a stunning wine made at the brand’s award-winning winery in Provence.  Belaire Luxe Rosé is crafted from a blend of Syrah, Grenache and Cinsault grapes with a dosage of oak-aged Syrah for an exquisite deep pink color. Fresh strawberry and raspberry aromas, berry flavors and a slight touch of oak on the palate give this delectable wine the perfect finish. Luxe Rosé epitomizes the qualities that have made Belaire’s wines so popular: classic taste, superb drinkability, and striking, stylish packaging. 

“Working with Belaire was a no-brainer because we are both unapologetically authentic,” explains Pretty Vee. “Brett and the team really stood out to me. This is more than just my favorite drink; they get me and embrace who I am.” 

Says Luc Belaire CEO Brett Berish, “Pretty Vee is bold, she’s creative, she’s been ahead of the digital curve her whole career. The Belaire brand and Vee have a lot in common: they’re both rule-breakers. We’re excited for this next chapter for Luxe Rosé.” 

Pretty Vee’s persistence and dedication to comedy skits landed her a spot on the cast of Nick Cannon’s “Wild ‘N Out.”  She has been featured on “Forbes’ under 30: Women in Comedy” list, and has hosted the 2019 BET Hip Hop awards red carpet. She was featured on the cover of Hype Hair and Rolling Out magazines, collaborated with Rihanna’s Fenty Beauty makeup line and created her own makeup palette with Grind Pretty. In addition to acting and comedy, Pretty Vee has ventured into music with her own original songs and has collaborated with top recording artists including Chance the Rapper and Lil Kim.

About Luc Belaire

Luc Belaire is a premium brand produced in France – the hallmark of quality in the world of fine wines. Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les-Beaune, established in 1898. The line includes Belaire Gold, made in Burgundy from a blend of Chardonnay and Pinot Noir along with a cane sugar dosage, alongside Belaire’s top-selling cuvée Belaire Rosé, a unique sparkling Rosé wine from the south of France crafted from a blend of Grenache, Cinsault and Syrah grapes – the three favorite Rosé grapes of the region – and Belaire Luxe, an elegant ‘blanc de blancs’ made exclusively from Chardonnay with a special dosage made from prized Chablis grapes in Burgundy.  The newest addition to the range is Belaire Luxe Rosé, made at Belaire’s estate in Provence from a classic blend of rosé varietals and a unique addition of oak-aged Syrah. Finally, Belaire’s Fantôme (French for phantom) range houses each of its cuvées in a luminescent bottle which lights up at the touch of the button. 

About Sovereign Brands

Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York. The company is owned and operated by the Berish family and partners with first-class producers from the world’s most iconic wine and spirit regions to develop superior brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s portfolio also includes McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil, Bumbu, a small batch, craft rum company that ranks among the world’s most critically-acclaimed rums, Cloud Chaser, a classic French Côtes de Provence Rosé, and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.

You can keep up with the news via @OfficialBelaire and @YesImPrettyVee on social media.

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