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Hamel Family Wines Presents – Bridging the Gap: Creating Experiences for the Next Generation of Wine Drinkers


Millennials love “experiences.” Whether you work in hospitality and travel or simply like to read up on this powerful generation of consumers, you’ve likely heard that phrase before. But what does it mean, and how can the wine industry apply this knowledge to our offerings in order to reach the next generation of wine drinkers?

2020, December 4th – On Tuesday, December 15th from 2:00pm – 3:30pm PST / 5:00 – 6:30pm EST, we invite you to join us for the second virtual event in a series of conversations called “Bridging the Gap” that will seek to answer this very question. Presented by Sonoma Valley-based Hamel Family Wines and moderated by sommelier and digital wine luminary Amanda McCrossin, this webinar will focus on the topic of experiences and how the wine industry can craft and adjust them to better reach the next generation of wine drinkers. Amanda and our panel of experts will dig into what this generation is looking for in an “experience,” what role hospitality plays in the wine industry, where our panelists have seen success – and where they haven’t! – and more, with the ultimate goal of leaving the discussion with actionable steps we can all take to achieve success with a younger audience. 

Accompanying Amanda will be the following four panelists, who all bring a wealth of hospitality experience to this discussion: 

  • Lauren Feldman, Founder of SurPointe Beverage Consulting 
  • Artie Johnson, Founder of WINEXYZ
  • Jon McDaniel, Founder of Second City Soil
  • George Hamel, III, Managing Director of Hamel Family Wines 

Interested in joining the discussion? Please sign up here to reserve your spot. 

About the “Bridging The Gap” Webinar Series: 

Hamel Family Wines is hosting a webinar series that brings together a panel of thought leaders from various professional backgrounds inside and outside of the wine industry to discuss better ways to reach younger wine consumers through marketing, hospitality and more. During each webinar, the panel will discuss a selected topic and dive into what’s worked, what hasn’t, and actionable steps the wine industry can take to reach the next generation of wine consumers. 

About Hamel Family Wines:

Hamel Family Wines is a family-owned and operated winery located in Sonoma Valley, California. Driven by a desire to showcase their exceptional vineyard sites, the Hamel family crafts wines expressive of the distinctive and varied characteristics of each vineyard’s terroir, emphasizing biodynamic farming practices and minimal-intervention winemaking techniques. Opened in 2014, Hamel Family Wines was founded by Pamela and George, Jr. and is currently led by two of their four children, George, III and John. Hamel Family Wines is committed to quality, whether in the vineyards, the winery, or the Estate House, where guests can enjoy a variety of personally curated experiences that promote education, exploration and enjoyment of the family’s limited production wines. For more information, please visit www.hamelfamilywines.com.

About Amanda McCrossin:

Amanda McCrossin is a sommelier, media personality, wine educator, host of the Wine Access Unfiltered Podcast, & creator/host of the Instagram and YouTube channel “SOMMVIVANT.” As the former Wine Director at PRESS Restaurant in Napa Valley, Amanda worked with the world’s largest, deepest restaurant collection of all Napa Valley wines in the world. Prior to being named Wine Director in 2018, Amanda worked as a sommelier with her mentors and predecessors Kelli White (author, Napa Valley Then & Now) and Scott Brenner to become one of the world’s leading experts in California wine. Today, Amanda focuses her efforts on producing wine “edutainment” and digital media content for her social media platforms geared toward both consumers and professionals alike. A frequent speaker, personality, and contributing writer, in 2018 she was named a Wine Enthusiast ‘Wine Star’ Nominee for Sommelier of the Year and has been featured by numerous publications and media outlets including SOMM TV, Food Network, Wine Enthusiast, Somm Journal, Food & Wine, World of Fine Wine, & Wine Spectator. 

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