Best-Selling Fundador in the Philippines
Fundador Light, an innovative Brandy-based spirit from Jerez, Spain, makes its US debut this month in partnership with importer, Gonzalez Byass USA.
Produced from carefully selected wines to achieve a top quality eau-de-vie, Fundador Light undergoes a double but independent aging process through the traditional solera and criadera systems with a blend from two different soleras.
Smooth and easy to drink, Fundador Light delivers clean fruit aromas balanced with elegant notes of oak wood seasoned with Sherry. It can be enjoyed neat, with ice or as an ingredient for brandy cocktails.
“Fundador Light is a wonderful complement to our Fundador Portfolio,” said Nicolas Bertino, CEO and Country Manager, Gonzalez Byass USA. “We have been achieving great success with the Fundador brand here in the US, as the Fundador Solera Reserva is growing at 21% YTD (September 2020 data).
“Now we are excited to add this new expression at 28% alcohol by volume, which will appeal to both our current Fundador consumers and a new generation looking for a lighter option to traditional Spanish Brandies.” Fundador Light will be launching in selected US markets, including CA, FL, IL, NV, WA, NY and OR.
Fundador, or ‘founder’ in Spanish, was the first brand to be marketed as a Brandy de Jerez. Today, it is Spain’s largest export brandy and is currently the category leader in the Philippines. Packaged in 750ml glass bottles, Fundador Light has a suggested retail price of $13.99
About González Byass USA
González Byass USA is a Chicago based importer for a strategically selected portfolio of fine wine and spirit brands from around the world including Spain, Chile, Italy and Austria.
González Byass USA is the US subsidiary of González Byass headquartered in Jerez de la Frontera, Spain. González Byass is a family-owned, collection of wineries founded in 1835 which spans across Spain’s most important wine producing regions. From its foundation, the González family have been dedicated to making fine Sherries and brandies in Jerez, Spain, creating such well-known brands as Tío Pepe Fino Sherry and Lepanto Brandy de Jerez.
Today the fifth generation of the family are the custodians of these exceptional brands having built the company into a family of wineries which produces wine in some of Spain’s most famous regions; Bodegas Beronia (Rioja and Rueda), Dominio Fournier (Ribera del Duero), Cavas Vilarnau (Barcelona), Finca Constancia (Vino de la Tierra de Castilla), Finca Moncloa (Vino de la Tierra de Cádiz), Viñas del Vero (Somontano) and Pazos de Lusco (Rías Baixas). In each of these regions the family strives to make the best possible quality wines respecting the local terroir and the environment. At the same time the company has also expanded its interests further in the premium spirits business and has created pioneering brands such as The London No.1 and Nomad Outland Whisky to complement the Spanish brandies in the portfolio Soberano and Lepanto, as well as their Mexican brandies from Pedro Domecq: Presidente and Don Pedro.
González Byass USA also represents several international wineries in the US market including from Austria Domäne Wachau, and from Italy Pranza, Caldora, Cantine Cellaro, Vesevo, Vigneti Del Salento and Tenute Rossetti. In addition, Harveys Bristol Cream and Fundador Brandy de Jerez from Spain