Home Industry News Releases Edge Beverage Consulting Adds to Executive Sales Leadership During COVID-19

Edge Beverage Consulting Adds to Executive Sales Leadership During COVID-19

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Phoenix, Arizona – November 6, 2020 – During a difficult year in the country with millions losing their jobs and companies laying employees off, Edge Beverage has ramped up their hiring and added 8 new employees to their team by restructuring and refocusing their business model to fit changing times. 

In March 2020, Managing Partners Phil Guana and James Williams decided to help people in the industry and employ people during these trying times. “We felt it was important to not only continue with our growth initiatives laid out in 2019, but it would also be a good time to find quality individuals and re-engineer our  business model to fit the times”, said Phil Guana.

In June 2020, we started with the hiring of a full time National Accounts executive to cover our Midwest operations. Byran Burgdorf was the first hire to help expand our reach into national retail chains. We understood that OFF Premise retail sales were being impacted by Covid-19, so it made sense to add to those efforts and extend the reach of our clients brands as sales ramped up. 

With over 10 years of beverage industry experience. Bryan started working as a bar manager and quickly moved through positions of increasing responsibility.  Beer delivery driver, warehouse manager, distributor rep, supplier rep, regional sales manager, National Chain account manager and Director of sales; Bryan is known for his extensive skill set and ability to problem solve. 

Bryan is a  hard-working, driven individual who enjoys all aspects of the Beer, wine and Spirits Community. Family is a big part of his life, and he enjoy spending free time with his wife and daughter. 

Edge Beverage is the country’s top Retail Sales Consultants, helping small and Mid-sized brands grow their retail presence. Since 2016 Edge Beverage Consulting (www.edgebeverageconsulting.com) has been an industry changing team of Retail sales professionals, who’s sole focus is helping brands gain retail presence through their network of chain buyers across the county as well as provide Sales people in key markets across the country to sell directly to Independent Off and On Premise accounts. Using a Fractional Services Model it allows brands to have access to retailers at a fraction of the cost of hiring a National Accounts Executive or full times sales people in the market.

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