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Texas Lyceum’s November Conference to Explore History, Taste and Future of Texas Beer, Wine and Spirits

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Industry pioneers and government officials to pull back curtain on workings and challenges of the complex system that puts alcoholic beverages in consumers’ hands

WHAT:

The Texas Lyceum’s upcoming conference, “Raising the Bar on Texas Spirits,” is scheduled to be a bit ‘stronger’ than most. Held in Dripping Springs on Nov. 5-6, the conference will dive into the history and workings of Texas’s alcohol beverage industry and feature tastings of Texas-produced spirits. Some of the topics covered in discussions with well-known industry pioneers and government officials will include: the history of making and distributing alcohol in Texas, the industry’s roughly $25 billion annual economic impact on the state, the roles of governmental bodies and laws regulating the industry, changing consumer trends and preferences amid COVID-19, and current issues and policies affecting manufacturers, distributors and retailers.

WHERE/REGISTER:

  • Dripping Springs, TX
  • Register for virtual attendance; In-person attendance sold out
  • *In-person media attendance requests will be handled on individual basis – please email Shaelyn Stone directly.

WHEN:

  • Thursday, Nov. 5 – Friday, Nov. 6
  • *Virtual attendees can select which portions of the event to attend from the schedule below.

SCHEDULE:

Thursday, Nov. 5

  • The Role of the Texas Alcoholic Beverage Commission (TABC)
    • General Bentley Nettles, Executive Director, TABC; Moderator Blair Watson, Brown Distributing
  • Fireside Chat: The Godfathers of Texas Beer, Wine and Spirits
    • Brock Wagner, Saint Arnold Brewing Company; Dan Garrison, Garrison Brothers; Susan Auler, Fall Creek Vineyards; Moderator Tam Hawkins, Texas Lyceum Class of 2018

Friday, Nov. 6

  • History of Texas Alcohol Beverage Industry
    •  Harry Schuhmacher, Beer Business Daily, Craft Business Daily, & Wine and Spirits Daily
  • Economic Impact on Texas
    • Glenn Hegar, Texas Comptroller of Public Accounts
  • How to Make a Regulatory Model Designed in the 1930s Work in 2020
    • Lance Lively, Texas Package Stores Association; Charles Vallhonrat, Texas Craft Brewer’s Guild; Stephanie Houston, Ruminate Distilling; Todd Kercheval, Wine and Spirits Wholesalers of Texas; Keith Strama, Wholesale Beer Distributors of Texas; Moderator Mark Shilling, Big Thirst Consulting
  • From Beer-to-Go to Cocktail-to-Go, Now What?
    • Gregory Lamantia, Favorite Brands; Joanna Salinas, Still Austin Whiskey Co.; Michael Graham, Austin Beerworks; David JaBour, Twin Liquors; Kareem Hajjar, Hajjar/Peters, LLP; Kelsey Steufert, Texas Restaurant Association; Moderator John Kroll, Texas Lyceum Class of 2009
  • The Last Mile: Getting the Drink in Your Hand
    • Alphonse Dotson, Dotson-Cervantes Wines; Mike Cameron, Devils River Whiskey; Dya Campos, HEB; Adam Wright, Kelsey Steufert, Texas Restaurant Association; Spindletap Brewery; Moderator Dewey Brackin, Brackin Schwartz & Associated
  • The Future of the Industry – Next Battle Grounds from 87th St, William Chris Vineyards, Rick Donley, The Beer Alliance of Texas; Moderator Mia McCord, TCCRI

 

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