Uncorked by Cosmopolitan Combines the Largest Young Women’s Media Brand in the World with Award-Winning Wine Portfolio
Los Angeles, CA – October, 30 2020 – Guarachi Wine Partners and Hearst Magazines announced today the launch of a new wine brand Uncorked by Cosmopolitan, in a deal brokered by IMG. Leveraging Guarachi’s more than 35 years of success pioneering wine brands in the US as an importer, marketer and supplier of fine wines, Uncorked by Cosmopolitan is a curated selection of Guarachi’s leading wines by Cosmo’s editorial team, featuring innovative labels designed by the world’s biggest young women’s media brand.
“This is the most natural collaboration we could imagine—Cosmo readers have had 36 million glasses of wine in the last seven days,” said Jessica Pels, editor in chief, Cosmopolitan. “Young women represent a massive wine consumer base, and yet they’re underserved by the current market, which doesn’t target young women at all.”
Available exclusively on wine.com today, Uncorked by Cosmopolitan offers four popular varietals: Rosé, Chardonnay, Pinot Noir and Cabernet Sauvignon, all sourced from California appellations including Napa, Sonoma and Central Coast with a suggested retail price of $15. Future line extensions are already being developed with Pinot Grigio as the next varietal launch.
Guarachi Wine Partners Founder and CEO Alex Guarachi said, “I’ve always found success in delivering high quality wines that customers will enjoy at prices that over-deliver. As the entire wine industry focuses on how to reach young female wine drinkers, I’m thrilled to be partnered with the world’s leading young women’s lifestyle brand. Who better to help design and curate what young women want than Cosmopolitan–a brand that has done this successfully for more than a century?”
Cosmopolitan has a deep understanding of their audience and Uncorked by Cosmopolitan was created with this audience in mind. Almost nine out of ten Cosmo women love to celebrate special occasions at home with friends and family and three out of four are buying gifts as a way of expressing gratitude. These statistics show that there are more opportunities for wine purchases and general interest in wine among this audience.
For more information visit Wine.com.
And join us on Tuesday November 17 at 7 p.m. EST for a Live Stream Tasting with Jessica Pels and Alex Guarachi. For details and to sign up, visit Wine.com Virtual Tastings
Cosmopolitan is the largest young women’s media brand in the world and is the voice of Gen Now reaching nearly 72 million readers a month. The 2018 ASME Award winner delivers the latest news on love, work, money, fashion, beauty, health, self-improvement, politics and entertainment. The site reaches an average of 38 million unique users each month, in addition to boasting 10 million Facebook fans, 1.6 million Twitter followers, 3.2 million Instagram followers, 15.1 million monthly unique viewers on Snapchat and 3.7 likes on TikTok. Cosmopolitan is published by Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach nearly 165 million readers and site visitors each month — 70% of all millennials and 69% of all Gen Z over the age of 18 (source: comScore/MRI 1-20/S19). The company publishes over 300 editions and 245 websites around the world and attracts more readers of monthly magazines than any other publisher.
ABOUT GUARACHI WINE PARTNERS
Headquartered in Los Angeles and founded by Alex Guarachi in 1985, Guarachi Wine Partners is a privately held producer of the finest wines in Napa, Sonoma and the Central Coast Valleys as well as a global importer, marketer and innovator of exceptional wines from around the world. After decades serving as the Founder and CEO, Guarachi chose to bring the passion and spirit of his own cultural experience to the dinner table and create the Guarachi Family Wines label in 2007. To learn more about Guarachi Wine Partners and its products, visit www.guarachiwinepartners.com or www.guarachifamilywines.com.
IMG is a global leader in sport, events, fashion and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.