Vin de Savoie Looking to Thrive in 2021 

France’s Alpine Wines Well Positioned for Consumer and Trade Discovery   

New York, NY (October 29, 2020) – After experiencing a fair share of challenges in 2020, a good looking harvest appears to be the silver lining for the wines of the Savoie region of France. Warm and dry conditions throughout the year saw an earlier than usual harvest, but quantity and quality look very high. These are wines that will refresh with characteristic acidity and minerality when young, and age well if held for enjoyment in the future.  

In spite of the pandemic and the tariff situation, the region of Savoie has continued to export its wines to the United States and, in fact, turnover in 2020 has been better than 2019. The Comité Interprofessionnel des Vins du Savoie (CIVS) went to great lengths to maintain a presence in the U.S. market with a targeted press relations campaign, managed by Benson Marketing Group. “Especially because of this unusual year and these new challenges we are all navigating, it was important for us to keep Savoie wines in the minds of U.S. wine lovers and consumers”, says Franck Berkules, Communications Director for the CIVS. Savoie wines are well positioned as discoveries for US wine consumers who are increasingly buying wines online, as they also remain excellent values. For the consumer looking to travel through a glass, Savoie wines represent the perfect opportunity.  

Planted to thin, limestone soils in the foothills of the Alps, Savoie wines have traditionally been enjoyed aprés ski, with the region’s famous cheeses. But fans of aromatic, textured white wines are increasingly drawn to Savoie. The predominant grape of the region is the white Jacquère, which is grown nowhere else in France. Other varieties include the white Altesse and the red Mondeuse. These present discovery options for consumers looking to transition from more well-known varieties. 

About the CIVS  

The Comité Interprofessionnel des Vins du Savoie is the trade council representing all of the winegrowers in the region of Savoie. It is responsible for organizing the promotion of Savoie AOPs within France and all export markets. The CIVS seeks to broaden the exposure of the wines of Savoie in the United States and other markets, and make the trade and public aware of the value and excitement of discovery these wines offer.   

Learn more at http://www.vindesavoie.net/