Tyson Overton Named Chief Sales & Marketing Officer, Aly Wente Appointed to Director of Marketing
LIVERMORE VALLEY, CA – October 28, 2020 – Wente Family Estates is pleased to announce the recent promotions of Tyson Overton to Chief Sales & Marketing Officer and Aly Wente to Director of Marketing. As part of a new alignment and focus for the country’s longest, continuously family-owned and operated winery, Wente Family Estates President Amy Hoopes states, “One of the reasons the Wente family has been in business for five generations is our ability to respond to a changing marketplace, be it varietal focus, innovative packaging, best practices in sustainability or finding new markets and audiences for our wines. These appointments reflect a strategic direction for the company that is responsive to our ‘new normal’ and continues to spotlight the abilities and talents of our team.”
Overton has been with Wente Family Estates since 2014 in various sales roles, most recently as Executive Vice President & Chief Sales Officer. His new, expanded role as Chief Sales & Marketing Officer has him leading the global sales and marketing efforts for the company’s portfolio which includes 75 export markets, a large domestic footprint and ecommerce efforts. He will be charged with driving profitable growth through long term strategic planning, analyzing the competitive landscape, developing successful sales and marketing initiatives and leading the professional development of the team. Before joining Wente Family Estates he was Vice President-International at 5.11 Tactical, a privately held company specializing in tactical/military gear, where he led international expansion including oversight of sales, marketing, operations and finance teams for the division. His prior wine industry background includes ten years at E.. & J. Gallo Winery where he held various sales and marketing roles in both domestic and export markets. “For more than 135 years the Wente Family have been leaders in the wine industry with a focus on quality, sustainability and excellence. I’m excited about this next chapter and my role in supporting the ongoing success and legacy at Wente Family Estates.”
Fifth generation family member Aly Wente has been promoted to Director of Marketing after joining the winery in 2019 following a four-year stint with Constellation Brands where she managed a portfolio of luxury and super luxury wines. In her new role, she will lead marketing efforts for the Wente Family Estates portfolio working closely with senior leadership, sales and cross-functional teams to ensure growth, alignment and focus for the brands across the portfolio: Wente Vineyards, entwine, Murrieta’s Well, Double Decker, Hayes Ranch, Ravel & Stitch, Angel’s Ink, Unsullied and the expanded portfolio of import wines including Bodega Cuarto Dominio and Blanchard & Lurton from Argentina. Aly is also tasked with enhancing the customer experience on property, in the wine clubs and online, ultimately responsible for growing and accelerating ecommerce across the portfolio. In the short time she has been at the family business, Aly has contributed towards the launch of innovative packaging across Wente Vineyards core wines, introducing the first voice-app wine tasting experience on Google Home and Amazon Alexa devices, launching Wente Vineyards first wine subscription service and developing key brand strategies to bring Wente Vineyards to a new demographic of consumers.
Reflecting on the impact of these promotions for the future, President Amy Hoopes stated, “As we continuously seek to refine our market strategy for today’s business climate and emulate best business practices in the wine industry, upholding a five generation tradition for the Wente family, we want the best talent on board to thrive and innovate. Tyson and Aly’s promotions are a confirmation of their hard work and commitment to excellence and an opportunity for them to sharpen their considerable skills in the arenas of sales and marketing. These promotions are part of a long-term vision to be one of the most respected family owned wineries in the world.”
About Wente Family Estate
Founded in 1883, Wente Vineyards has been celebrated for its industry-wide contributions to innovation as the oldest continuously operated, family-owned winery in the country, now owned and managed by the fourth and fifth generations of the Wente family. The company portfolio is comprised of Wente Vineyards, Murrieta’s Well, Hayes Ranch, Ravel & Stitch, entwine, Angel’s Ink, Unsullied and Double Decker brands. The winery draws from certified sustainable Estate vineyards in the Livermore Valley, San Francisco Bay and Arroyo Seco, Monterey appellations to create an outstanding array of fine wines that are distributed in all 50 states and in over 70 countries worldwide. In 2010, it joined the top 5% of California wineries who meet all three tiers within the Certified California Sustainable Winegrowing codes & designation. In 2011, Wente Family Estates was named American Winery of the Year by Wine Enthusiast. 2012 marked the 100th anniversary of the Wente family bringing Chardonnay cuttings to California from France. Today, the Wente clones of Chardonnay are the most widely planted in California.
Wente Family Estates is among the top 30 wineries in the United States from the standpoint of production and distribution. The winery has a brisk domestic business and a significant share of the export wine market, where the wines have enjoyed international acclaim for decades.
Located just east of San Francisco in the historic Livermore Valley, Wente Vineyards is recognized as one of California’s premier wine country destinations. In 2018, the winery took a leadership role in its longstanding mission to inspire employees and guests to make time for what really matters, as realized through Wente Vineyards’ best practices, outstanding wines and wine country experiences. For more information, visit wentevineyards.com.
For press inquiries and images, please contact Kimberly Noelle Charles at Charles Communications Associates at [email protected] or 415.701.9463.