Home Industry News Releases Korbel Launches New National Advertising Campaign

Korbel Launches New National Advertising Campaign


Korbel New Look & Tagline – Make It Gold  

October 26, 2020, Guerneville, CA – Korbel California Champagne announced today its new marketing campaign – Make It Gold – speaking directly to consumers looking for ways to enjoy and celebrate today’s simple pleasures.

Helping consumers celebrate for more than 138 years, who better than Korbel to give consumers a call-to-action to transform any day into the best day. Amid established routines, consumers are looking for ways to make each day stand out. The Korbel Make It Gold campaign offers an inspirational message that encourages elevating what otherwise might be ordinary moments.

Developed by Louisville, Kentucky-based PriceWeber, this fully integrated campaign will surely keep Korbel top-of-mind in awareness through use of striking photography and engaging video across broadcast, cable and digital platforms. In addition to the new campaign, Korbel will be releasing a new and improved website, which will launch in December.  

Enjoy the new KORBEL Creamsicle Mimosa! Featuring a traditional mimosa base elevated by a scoop of vanilla ice cream and shavings of dark chocolate, this bubbly deliciousness sets the mood for all your fall get-togethers. Plus, this sweet recipe pairs perfectly with everyone’s favorite fall snack—leftover Halloween candy! So, grab a bowl of treats, pour yourself a KORBEL Creamsicle Mimosa, and start celebrating all the richness and warmth of the season! Learn how to make this tasty cocktail below.

KORBEL Creamsicle Mimosa


  • KORBEL California Champagne
  • 2 ounces no-pulp orange juice
  • Spoonful of vanilla ice cream
  • Shaved dark chocolate candy bar, optional


  • Pour 2 ounces of orange juice into your champagne flute
  • Stir in a spoonful of vanilla ice cream
  • Top with KORBEL
  • If desired, sprinkle on chocolate shavings

About Korbel:

Established in 1882 in Sonoma County’s Russian River Valley, Korbel Champagne Cellars produces the United States’ most popular méthode champenoise champagne. The true measure of Korbel’s success during its 138 years can be seen in the impact it has had on American consumers and its presence at various celebrations throughout the years. Owned and managed by the Heck family since 1954, Korbel currently makes eleven California champagnes and a limited amount of still wine. In a separate facility, Korbel also produces one of the country’s most respected brandies.

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