WHO: The Consorzio of vine-growers, winemaking companies and bottlers from Italy’s Conegliano Valdobbiadene region, was established to safeguard the standards of what eventually became the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their mission is to increase the recognition of D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore and its nuanced, complex, world-class sparkling wines. The United States is the 4th largest importer of Prosecco Superiore, and the Consorzio hopes to further engage its audiences while introducing new sparkling wine lovers to the D.O.C.G. category.
The aim of the U.S. campaign, as always, is to educate the trade and public about everything Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. has to offer – regionality, authenticity, and high standards in winegrowing and winemaking. Understanding the nuances of high elevation winegrowing, regional variation between Conegliano and Valdobbiadene, the typologies of the wines from the region on a dryness scale, the Martinotti method among many other production cues helps the gatekeepers in the trade share the tremendous selling points of the region, particularly with its great price to quality ratio.
WHAT: The Consorzio of Conegliano Valdobbiadene Prosecco Superiore DOCG invites you to a webinar showcasing the elegant sparkling wines from the historical heart and pinnacle of Italy’s Prosecco Superiore region.
This specially curated tasting is aimed at continuing to educate the trade about these nuanced, complex and extreme value sparkling wines. In 2020, Prosecco Superiore is up in value 16% and in volume 17% globally while the US claims the 4th largest importer spot. We’ll discuss strategies for participating in this trend as we approach the holiday period and plan for 2021.
In these interactive sessions, Geralyn Brostrom of Italian Wine Central will be joined by one of Prosecco Superiore DOCG’s expertly trained sommbassadors. They will delve into: the nuances of high elevation winegrowing and high standards in winemaking, regional variation between Conegliano and Valdobbiadene, the typologies of the wines on a dryness scale, selling points of the region, with a focus on its great price to quality ratio, and how to hand sell Prosecco Superiore to different customers.
The Consortium is able to provide samples to the first 25 people who sign up, but all are welcome to join! Samples cannot be received for more than one class. If you’re interested in attending let us know by emailing Kristen Rinck at kristen@charlescomm.com.
Master Class – For Wine Trade Only
Join Geralyn Brostrom and Jennifer Wagoner – Wine Director, Sepia and PROXI, Chicago, IL – for a one-hour Master Class on Conegliano-Valdobbiadene Prosecco Superiore presented on Zoom.
Wagoner’s love of sparkling wine fueled an interest in Prosecco Superiore that lead to her being named an ambassador for the Prosecco Superiore DOCG in 2019. “Prosecco Superiore DOCG is an appellation that warrants serious discussion and study,” she says. “The wines have a story to tell. Nothing makes me happier than introducing something new and exciting to guests and allowing them to create a narrative of their own. These wines have the ability to do that.”
WHEN: October 28th, 2020 at 3:00 p.m. PST / 6:00 p.m. EST
WHERE: The class will be held via Zoom.
Join Geralyn Brostrom and Iris Rowlee – Wine Director, Octavia and Frances, San Francisco, CA – for a one-hour Master Class on Conegliano-Valdobbiadene Prosecco Superiore presented on Zoom.
Rowlee’s passion for Italian wine and deep knowledge of Italy’s plethora of diverse varieties and landscapes parlay into her work. She strives to bring consumers new explorations in Italian wine, something they might not expect or have discovered on their own. “It’s about broadening the human experience,” says Rowlee, “and the rich history, variety of terroir, compelling human stories of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. provide the perfect opportunity.”
WHEN: November 11, 2020 at 3:00 p.m. PST / 6:00 p.m. EST
WHERE: The class will be held via Zoom.
Join Geralyn Brostrom and Amy Thurmond – Beverage Manager at Carne Mare in New York, NY– for a one-hour Master Class on Conegliano-Valdobbiadene Prosecco Superiore presented on Zoom.
Last year, Thurmond was excited to be named the New York brand ambassador for Conegliano Valdobbiadene Prosecco Superiore DOCG. “I love that the Prosecco Superiore DOCG has very high standards for quality—most of the region is hand-harvested and the grapes are treated with care and respect. I’m particularly fond of the Rive wines, with their ‘heroic’ vineyard sites and steep slopes, they bring a beautiful minerality and complexity to the wine,” says Amy.
WHEN: December 2, 2020 at 3:00 p.m. PST / 6:00 p.m. EST
WHERE: The class will be held via Zoom.
Connect with the Consorzio on Facebook, Twitter and Insta
About Italian Wine Central
Geralyn Brostrom has been an educator in one form or another throughout her life. After 20 years in multiple wine industry channels, from wineries to retail to import, Geralyn’s entrepreneurial spirit kicked in and she started Italian Wine Central. The development of the Italian Wine Professional program represents the synergy between two of her passions: helping others learn and the allure of Italy.
Italian Wine Central (IWC) is the leading English-language source of accurate, up-to-date information about Italian wine, recognized as a leading voice for Italian wine in the United States. IWC’s resources include italianwinecentral.com, two educational programs, and several editions of the manual Into Italian Wine.
Connect with Italian Wine Central on Facebook, Instagram, and YouTube, or visit their Website to learn more.
About Charles Communications Associates
Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing. Please socialize with us @CharlesComm on Twitter, and @AlltheSwirl on Instagram and Facebook. Visit the website at www.charlescomm.com
