SALINAS, CA — October 13, 2020 – Scheid Family Wines (SFW) is proud to announce that Heidi Scheid, Executive Vice President of Scheid Family Wines, has been nominated for the Person of the Year, Wine Star award by Wine Enthusiast magazine. The award highlights individuals who have made outstanding achievements over the past year in the wine and alcoholic beverage world.
Scheid joined the eponymous family-owned business in 1992 and has served in many roles including Vice President of Finance and Chief Financial Officer. In her executive role, Scheid has been a key leader in SFW’s evolution from a grape grower that sold most of its production to other wineries, to a grapes-to-glass wine business for the global marketplace. In less than ten years, SFW’s sales have grown from 4,000 to 600,000 cases, with a portfolio of wines that is sold throughout the U.S. and 15 countries.
Scheid has championed SFW’s achievement of attaining sustainable certification for its 12 estate vineyards and winery. She is leading the effort to bring to market wines made from SFW’s new organic White Flower Vineyard.
In the past year, Scheid has been instrumental in the creation and launch of SFW’s new wine brand, “Sunny with a Chance of Flowers”, a zero sugar, low calorie, low alcohol brand that marks the Company’s entry into the burgeoning “Better for You” category.
As a leader in the California wine industry, Scheid is currently Chair of the Wine Market Council and has been a Director since 1996. She also served on the board of California Association of Winegrape Growers for nine years, including two years as Chair.
Scheid holds an MBA in Finance from the Marshall School of Business at the University of Southern California where she also received her undergraduate degree. Prior to joining Scheid Family Wines, she was with Ernst & Young in the valuation consulting practice.
ABOUT SCHEID FAMILY WINES
Scheid Family Wines has farmed wine grapes in Monterey County, California since 1972. With 4,000 acres of sustainably certified vineyards located along a 70-mile spread of the Salinas Valley and a state-of-the-art winery, Scheid Family Wines is fully integrated to bring high-quality estate grown wines to the marketplace. Since 2017 Scheid’s winery and bottling operations have been powered by 100% renewable wind energy generated by a 396-foot wind turbine, which also supplies enough energy for 125 homes in the local community. The Scheid Family Wines nationally distributed portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, District 7, Ryder Estate, Ranch 32, Metz Road, VDR, and Stokes’ Ghost. In addition, Scheid Family Wines produces over 20 regionally distributed brands for specific clients or distributors. For more information please visit www.scheidfamilywines.com.