The Wine Industry Network (WIN) announced today that registration is open for the Wine & Weed Virtual Symposium, Fall 2020, to be broadcasted online October 28th from 9 a.m. – 12 p.m. Despite COVID-19, and the cancellation of in-person events industry-wide, it is important to continue the conversation and explore how the California Wine industry is being impacted by the legalization of recreational cannabis consumption.
The virtual symposium will consist of 3 educational sessions featuring category experts who will share their thoughts and expertise on the performance, and potential opportunities and threats legalized cannabis poses to wine, both from a business and industry perspective.
The symposium will open with a discussion on The COVID impact on Cannabis Industry Consumers and What it Means for Wine presented by Wine & Weed Symposium Alumni speaker, Jessica Lukas of BDS Analytics, and will take a deep dive into consumer buying behavior for cannabis and wine consumer during the pandemic and the correlation between both categories. In addition, the event will also address The State of the Beverage Alcohol Industry Investment in Cannabis and What to Expect in 2021 focused on overall performance and how beverage industry companies, in particular, have ventured into cannabis along with how they are preparing for the future.
The last topic that will be discussed will focus on the question Is Cannabis a Good Thing for Napa Valley and What it Could Mean for Wine Regions? This will be presented by the Napa Valley Cannabis Association and a panel of their members. The panelists will share their perspective on why they believe cannabis will enhance the reputation of the wine industry’s most famous region and position the region for success with this generation’s consumer along with the next.
“Our objective when we launched the Wine & Weed Symposium in 2016 was to educate our wine industry audience on the potential impact, good and bad, that the legalization of cannabis might have on wine,” said George Christie, President of Wine Industry Network. “Four years later, many questions remain unanswered, but one thing has not changed, in California, the cannabis industry is here to stay and it’s presence will continue to be felt by the wine industry. Wine industry professionals who want to minimize the guesswork of what exactly that impact will be, need to be here because we’re the only ones tackling this topic.”
Registration is free for wine industry professionals and opens today. For more information about the topics and speakers, becoming a sponsor or exhibitor, and to register for the event, please visit www.wine-weed.com or email [email protected].
About Wine Industry Network (WIN):
Wine Industry Network (WIN), is based in Healdsburg, CA and is THE business resource for the wine industry. WIN produces two annual trade shows & conferences, the North Coast Wine Industry Expo (WIN Expo), and the Wine & Weed Symposium; the online daily news publication, Wine Industry Advisor; an online employment resource, WIN Jobs; and THE North American Wine Industry Database, Wine Industry Data (WIN Data).