Home Industry News Releases California Winemakers Gather for Voter Registration Drive, “Crush the Vote”

California Winemakers Gather for Voter Registration Drive, “Crush the Vote”


Massican Wine, Jolie-Laide Wines, Matthiasson Wines, Maître de Chai, Halcyon Wines, Gail Wines, Ruth Lewandowski Wines and Ashes & Diamonds pour wines at Ashes & Diamonds Winery for on-site voter registrants

Photo Credit: Emma K. Morris, Graphic Design: Brian Roettinger, Creative Directors: Mark Larranaga and Kashy Khaledi

NAPA, CA – OCTOBER 5, 2020 – As the North Bay suffers its most devastating bout of wildfires in recent history, local winemakers Dan Petroski (Massican Wines), Scott and Jenny Schultz (Jolie-Laide Wines), Steve and Jill Matthiasson (Matthiasson Wines), Marty Winters and Jessica Force (Maître de Chai), Kim and Tyler Elwell (Halcyon Wines), Dan O’Brien (Gail Wines), Sara Morgenstern (Ruth Lewandowski Wines) and Kashy Khaledi (Ashes & Diamonds) acknowledge the importance and urgency of the forthcoming election by pouring their wines gratis for guests who register to vote at “Crush the Vote,” taking place at Ashes & Diamonds Winery on October 12th from 5pm – 9pm. The event will take place in The Park at Ashes & Diamonds Winery with ample space for social distancing, and will follow the winery’s stringent policies for safety. RSVP to “Crush the Vote” HERE.

Organized by local winemaker Meghan Zobeck (Inconnu Wines, Screaming Eagle), Ashes & Diamonds proprietor Kashy Khaledi, and the People’s Collective for Change (PCC) Napa as “Crush The Vote,” the purpose of the registration drive is to achieve full local voter registration—currently 75% of Napa Valley citizens are registered—and to build national awareness through the wineries’ respective social media followings.

Zobeck reiterates the importance of this pivotal moment: “There is a lot riding on this election. We need everyone who is eligible to register and make their voices heard by voting.”

“There may not be an immediate solution for preventing perpetual wildfires, but if there is any doubt that climate change has arrived, let me state it unequivocally from ground zero: it’s here, it’s unrelenting and it’s indiscriminately changing our local landscape,” says Khaledi. “There is much work to do, but for now, we begin with the most powerful tool we have as citizens: our ability to vote.” Since opening in 2017, Ashes & Diamonds has demonstrated a commitment to pro-social initiatives and global activism, contributing to a wide range of non-profit organizations such as AIDS/Lifecycle, Baby2Baby, The Okra Project and the Center for Urban Education about Sustainable Agriculture (CUESA).


Grassroots organization comprised of a diverse group of individuals pioneering work towards racial justice, an end to systemic oppression and a community whose values, actions and liberties reflect equality and justice for ALL.


Located at the gateway of Napa Valley along its main artery, Highway 29, Ashes & Diamonds Winery is a love letter to Napa Valley as it was when it took the world stage in the 1960s, revealing itself as a geological wonderland capable of world-class wines. In homage to this golden era and its pioneers, winemakers Steve Matthiasson and Diana Snowden Seysses, with proprietor Kashy Khaledi, adhere to an ethos of light-handed winemaking and transparency of terroir as a guiding light for all of the wines they produce—a Burgundian approach to Bordeaux varietals. Having opened in August 2017, Ashes & Diamonds is the ultimate convergence of modern and old-school flavors.

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