Truth Be Told Columbia Valley Cabernet Sauvignon Launching This December with Destination Brands Sales Partnership
BENTON CITY, WA – September 10, 2020 – Goose Ridge Estate Vineyard & Winery in Washington’s Columbia Valley and Napa Valley’s Roots Run Deep Winery announced today a partnership to create a new Columbia Valley Cabernet Sauvignon, Truth Be Told. The project combines Roots Run Deep’s long recognized expertise in developing high-quality value wines with the estate fruit from Goose Ridge’s Vineyard in Washington, bringing together the strengths of both companies for a Columbia Valley Cabernet Sauvignon made with discerning value-driven Cabernet consumers in mind. Goose Ridge’s Destination Brands will work in tandem with Roots Run Deep to support the national retail launch.
“At Roots Run Deep, we are always looking to over deliver on quality. We’ve produced Cabernet in a number of regions in California and once we saw the quality of fruit on the Monson’s estate, we saw an opportunity to expand our portfolio.” explained Mark Albrecht, Roots Run Deep Owner and CEO. “What’s more, with Goose Ridge, we can leverage their regional expertise with our winemaking team to craft a Cabernet Sauvignon that holds nothing back, Truth Be Told” he concluded.
Truth Be Told Columbia Valley Cabernet Sauvignon will launch with the 2018 vintage in January with a suggested retail price of $18. The wine is sourced from premier vineyard blocks from Goose Ridge’s 2,200 acres of estate vineyards. The collaborative winemaking process features Goose Ridge Winemakers Andrew Wilson and Peter Devison working with Roots Run Deep Winemaker Macario Montoya. The result is an outstanding Columbia Valley Cabernet Sauvignon that truly over delivers on quality.
“Our family is proud to be a fourth-generation farming family. This partnership allows us to work alongside Mark and his Roots Run Deep team, another family wine business. This is so much more than providing wine grapes. This is truly a joint partnership. We are benefitting from each other’s strengths.” explained Molly Monson-Stutesman, Destination Brands Co-President.
The collaboration between Goose Ridge and Roots Run Deep also includes sales teams. Destination Brands, the sales and marketing company under Goose Ridge, and the Roots Run Deep sales team are working together to cross promote brands from each portfolio, including Educated Guess, g3 and VIDO Vodka.
About Goose Ridge Estate Vineyard & Winery:
Goose Ridge Estate Vineyards & Winery is owned and operated by the Monson Family. As fourth-generation agribusiness, the family started herding cattle and began sowing the land in Washington’s Yakima Valley in the early 1900s. Today the family has a sprawling 3,000-acre estate in Columbia Valley that in addition to growing grapes, continues to run cattle and grow commercial cherries and apples. Goose Ridge Vineyards produces five wine labels – Goose Ridge Estate, g3, Tall Sage, StoneCap, and their canned wine brand, Cascadian Outfitters – and boasts four tasting rooms across Washington state in Richland, Leavenworth, Woodinville and Walla Walla. For more information please visit www.GooseRidge.com and follow along on Facebook, Twitter and Instagram.
About Roots Run Deep Winery:
Founded in 2005, Roots Run Deep had a single aim: to produce unparalleled wines from the Napa Valley. Grapes sourced from the best vineyards in Oakville, Rutherford, St. Helena, Yountville, and Carneros go into making wines of superb quality and unmatched value. Since its founding, Roots Run Deep has expanded its wine portfolio into the Sonoma Coast, Lake County, and Lodi searching the state for the best quality fruit in order to continue fulfilling this same singular mission of delivering amazing wines at remarkable prices. This practice is resonating with consumers given Root’s Run Deep’s Educated Guess Cabernet Sauvignon is the number one selling Napa Cabernet Sauvignon in America under $40. The Roots Run Deep portfolio of wines includes Educated Guess, Hypothesis, Higher Education and Bound + Determined. For more information visit, www.rootsrundeep.com.
About Destination Brands:
A sales and marketing company under Goose Ridge Vineyards & Winery, Destination Brands is focused on building brands and being a resource for distribution partners. The Destination Brands portfolio includes g3, Tall Sage, StoneCap, Cascadian Outfitters and VIDO vodka. Owned and operated by the Monson Family, Destination Brands are a reflection of a shared family vision of stewardship of the land and commitment to artisan winemaking, entirely sourced from the family’s 2,200 acre estate vineyard. For more information on Destination Brands and distributor resources visit www.destinationbrands.com.
