Home Industry News Releases Jaime Araujo Appoints Michael Sommer as General Manager and Commercial Director

Jaime Araujo Appoints Michael Sommer as General Manager and Commercial Director


(Saint Helena, CA; August 18, 2020) – Jaime Araujo, CEO of Trois Noix Wine, is pleased to announce the appointment of industry veteran Michael Sommer as General Manager and Commercial Director. Reporting directly to CEO, Jaime Araujo, Sommer will support the winery’s strategic growth initiatives and oversee the winery’s networks of brokers and distributors nationwide.

Michael Sommer is a proven leader with more than 20 years of experience in the wine and hospitality industry. He comes to Trois Noix Wine from Vintage Wine Estates, where he served as Regional Manager for both the Midwest Region and Northern California, overseeing sales and initiatives for an extensive portfolio of wines. Prior to that, he worked at Southern Glazers Wine and Spirits in Chicago, representing premium brands and managing high-profile accounts.

“I am beyond thrilled to welcome Michael to the Trois Noix family. Even more than his amazing professional expertise, having worked over 20 years in the industry, Michael brings an infectious enthusiasm and total devotion to our wines and our goals that is rare and precious,” says Jaime Araujo. “I can’t think of a better ambassador for our “nutty” wines than Michael, and I look forward to growing our company and its supporters with his help over the next few years.” 

Sommer is a Certified Sommelier and an avid golf fan and lover of food and wine. He lives in Saint Helena, CA, with his wife Alisha and their three children.

About Trois Noix Wine

Trois Noix Wine was established in 2016 upon Jaime Araujo’s return to Napa Valley after working for Moet-Hennessy and founding her wine marketing firm in France. The name “Trois Noix,” which means “Three Nuts,” and is an homage to the next generation of Araujos and Jaime’s love of France. Trois Noix Wine is a project that reflects her personality and what she loves most about wine: people and community. But more than that, Trois Noix is about collaboration, curiosity, innovation, and using wine as a vector for change. Trois Noix Wine sources from unique small lots across the Napa Valley to produce wines that are elegant, polished, and approachable but with structure to last. To learn more, please visit www.troisnoixwine.com.