Home Industry News Releases Monson Family Launches Destination Brands 

Monson Family Launches Destination Brands 


New Sales & Marketing Company to Leverage Distributor Network with Renewed National Focus

BENTON CITY, WA – August 4, 2020 – The Monson Family announced today the introduction of Destination Brands, a new sales and marketing company under Goose Ridge Estate Vineyard & Winery. With a strong distributor network and a team of industry veterans, Destination Brands will be home to its nationally distributed brands including, g3, Tall Sage, StoneCap, Cascadian Outfitters and the newly launched VIDO vodka.

“A destination is defined as an attraction or event that draws people in, and that’s exactly how we feel about our brands. They are worth seeking out,” explained Will Wright, Destination Brands Vice President of National Sales. “Our Destination Brands sales and marketing team looks forward to bringing these incredible brands and stories to life for our partners and consumers,” he concluded. 

“Our family’s passion for wine started with our father, Arvid, and his vision for our property in Washington’s Columbia Valley. It grew in the dirt of Goose Mountain and our 2,200 acre estate vineyard. As we developed, Destination Brands, it was important that we showcased where it all began.” explained Molly Monson-Stutesman, Goose Ridge Vineyard and Winery Vice President of Sales and Marketing. “All our brands are rooted in our vineyards with a place and purpose. They mark a destination,” she continued.

Destination Brands creates a distinction between the portfolio of nationally distributed brands and the Goose Ridge Estate Winery direct-to-consumer offerings, creating the flexibility to develop new brands and partnerships. The Goose Ridge Winery estate wines, tasting rooms and hospitality will stay under Goose Ridge Vineyard and Winery operations.

About Destination Brands:

A sales and marketing company under Goose Ridge Vineyards & Winery, Destination Brands is focused on building brands and being a resource for distribution partners. The Destination Brands portfolio includes g3, Tall Sage, StoneCap, Cascadian Outfitters and VIDO vodka. Owned and operated by the Monson Family, Destination Brands are a reflection of a shared family vision of stewardship of the land and commitment to artisan winemaking, entirely sourced from the family’s 2,200 acre estate vineyard. For more information on Destination Brands and distributor resources visit www.destinationbrands.com