Historic Sicilian Wine Brands Corvo, Duca di Salaparuta and Florio Marsala Expand Communications Program in the US
New York, New York, July 22, 2020 —Disaronno International has announced that Colangelo & Partners, a fine wine, spirits and food-focused integrated communications agency, will be its agency of record in the United States for the company’s imported portfolio from Sicily: the Duca di Salaparuta Group (Corvo, Duca di Salaparuta and Florio Marsala), to develop and execute a comprehensive communications strategy targeted to key media, trade and influencers. The partnership will focus on engaging new and current consumers through strategic media and trade relations, events and partnerships and influencer marketing.
“We are thrilled to begin our work with Colangelo & Partners,” stated Ray Stoughton, Executive Vice President of Disaronno International. “Sicilian wine has been growing in popularity, and Corvo and Duca di Salaparuta represent quality and authenticity. Furthermore, Florio Marsala, with its deep roots in Sicilian history, is poised to make a strong emergence on the wine market, with consumers expanding their palates and searching for wines with cultural significance. We feel confident that with Colangelo & Partners and their expertise in integrated communications for fine wine brands, we have the best ally to introduce our wine brands to a wider audience.”
The Duca di Salaparuta Group consists of three historic wine brands that represent Sicily and Italy worldwide: Corvo and Duca di Salaparuta, founded in 1824, and Florio Marsala, founded in 1833. Gathered into one group by the Reina family, the three brands together today constitute the first private wine group formed in Sicily. They express the island’s history and its land through the estates and the range of wines that represent Sicilian terroir at its best. Disaronno International’s wine brands join a strong roster of prestigious domestic and international accounts at Colangelo & Partners, many Italian, including Ornellaia, Frescobaldi Toscana, Tenuta di Arceno, Trentodoc, Empson USA and Maisons Marques & Domaines.
Florio, a brand with a heritage woven into the fabric of Sicily, is one of the oldest and largest producers of authentic Marsala in Sicily. The campaign will aim to increase brand awareness and visibility around its high-quality, versatile Marsalas, as well as introduce them to a new generation of wine drinkers. Corvo has long been a staple Italian wine brand, consistently offering quality and value. The program will center around revitalizing Corvo’s brand image among influencers in the market as well as consumers. The brand will also see a package refresh to launch later this summer. Duca di Salaparuta produces high-quality wines with native varieties from three estates around the island, exemplifying the expression of Sicilian terroir. The program will focus on establishing the brand as a prominent wine estate and a leader in Sicilian winemaking, keeping it top-of-mind for key media and trade.
“We are excited to begin working with Disaronno International’s Sicilian wine portfolio, and welcome our first Sicilian wine client,” says Colangelo & Partners President Gino Colangelo. “We look forward to implementing our collaborative partnership to help the estates tell their stories, achieve their goals and reach new audiences.”
About Colangelo & Partners http://www.colangelopr.com/
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on ‘closing the loop’ between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year’s top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards.
About Disaronno International http://www.disaronnointernational.com/
Disaronno International LLC is a NJ-based subsidiary of ILLVA Saronno S.p.A, a leader in the global wine & spirits business. Disaronno International is the exclusive importer & marketer of Disaronno – the World’s Favorite Italian Liqueur, Tia Maria – Coffee Liqueur, Rabarbaro Zucca Amaro, Duca di Salaparuta & Corvo – Wines from Sicily, and Florio Marsala.
