Home Industry News Releases SommGo, New On-Demand Streaming Service by SommCon, Brings Global Wine Education to Professionals and...

SommGo, New On-Demand Streaming Service by SommCon, Brings Global Wine Education to Professionals and Enthusiasts


Launching September 2020, SommGo™ Features Global Wine Educators And Dozens Of Topics To Explore

San Diego, CA (July 9, 2020) –SommCon, a leading conference for wine, beer, and spirit professionals and serious enthusiasts, announces the launch of SommGo™. SommGo puts year-round, on-demand training and education in the hands of beverage professionals and wine enthusiasts around the world through a new membership subscription series and video education platform.

SommGo features lessons and insights from some of the world’s top educators with topics ranging from regional and varietal explorations, terroir, winemaking and viticulture, professional development, staff training, spirits, wine economics, diversity and inclusion, fun bonus content with winemaker profiles, Q&A’s, behind-the-scenes tours, and more. SommCon additionally utilizes the SommGo platform to host its virtual summit September 21-25, packed with educational sessions, activities, community chat features, and more.

“In addition to connecting beverage professionals with an on-demand learning platform, we are also solving a problem regarding the state of employment in our industry and giving our somm community a side hustle,” says Michelle Metter, Producer of SommCon. “As many sommeliers and beverage professionals continue to find themselves without work, SommGo is a platform that allows qualified sommeliers to become part of the expert roster of educators, uploading resources, tutorials, video education, training and more with paid royalties that go back to the sommelier based on the number of subscriber views each month.”

SommGo features sommelier-level training and education designed strictly for industry professionals, similar to the featured educational content at SommCon’s live conference and events. Additionally, the digital platform offers consumers and enthusiasts a track to learn and expand their knowledge directly from expert sommeliers ready to share their expertise with the wine world at large.

As additional support to the beverage industry, SommCon® hosts a series of year-round webinars with more than 1,000 sommeliers, wine, beer, spirits, and beverage directors, distributors and importers who have been tuning in.

Sommeliers and beverage professionals interested in being a featured SommGo contributor can apply HERE.


SommCon is a leading conference and exposition for sommelier-level education and training of wine professionals and serious enthusiasts. Held bi-annually in D.C. and San Diego, the conference brings together industry professionals of all levels to discuss, develop, and lead the conversation on the business of wine.  The education for SommCon is built by Sommeliers for trade professionals and serious enthusiasts who have a passion for wine and spirits and an unyielding quest for knowledge. Attendees learn and taste their way through keynote sessions and educational classes.  SommCon® is produced by Fast Forward, an event management agency specializing in productions for the wine, beer, spirits and hospitality industries, fastforwardevents.com.



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