Home Industry News Releases Scheid Family Wines’ 30 Years of Philanthropy in Monterey County

Scheid Family Wines’ 30 Years of Philanthropy in Monterey County


Meals on Wheels Partnership Drives Giving Home

Scheid Family LogoSALINAS, California – July 1, 2020 – Scheid Family Wines of Monterey County, California continues decades of community support through a partnership with Meals on Wheels of the Monterey Peninsula and by announcing the winners of the 2020 Scheid Writing Contest.

Recognizing the debilitating effects of the COVID-19 outbreak in its local community, Scheid Family Wines partnered with Meals on Wheels to support their Home Delivered Meals program, serving local seniors aged 60+ who are homebound and cannot shop or cook for themselves.  The program provides vital nutrition and daily wellness checks for over 600 seniors in the local community, 87% who are low income and 23% who live below the poverty line. Scheid’s donation of 10% of its website and tasting hotline sales provided 3,600 meals to the program over the course of a month-long campaign.  “As a farming family for over 50 years we understand the idea of sustainability, not just in the act of saving water or better farming practices, but sustainability as it relates to how we live our lives on a daily basis,” said Scott Scheid, President and CEO of Scheid Family Wines. “That’s why we were delighted to partner with Meals on Wheels, an organization that has been serving our Monterey community since the mid-1970s.”

Since its inception, the Scheid Writing Contest has awarded over $350,000 in scholarship money to local south Monterey County high school students. The contest was originally created in 1984 by Al Scheid,      founder of Scheid Family Wines, for his high school alma mater, Bridgeport High School in Bridgeport, Ohio. It was launched as a way to give back to the community he grew up in and provide assistance to motivated high school students who want to attend college. Considering the benefits this program could bring to Monterey County as well, Al Scheid introduced the contest to King City High School in 1988, then Greenfield High School was added to the program in 2001. Students are given a current event topic and asked to write a compelling essay on the subject, encouraging high school students to  use critical thinking skills to address real world problems. This year’s topic was gun control, and the 2020 Scheid Writing Contest winners were announced in June. Due to COVID-19, only Greenfield High School participated this year. The senior winners were: Lesley Mireles, first place; Maria Guadalupe Estrada, second place; Isabel Garcia, third place; and Nathan Cabello, fourth place.

In addition to Meals on Wheels and the Scheid Writing Contest, Scheid Family Wines has sponsored      other local events for many years including the Monterey Jazz Festival and the Big Sur Marathon. “Our family’s legacy started with Al Scheid’s leadership to always be and do our best in helping to support our local community,” noted Scott Scheid, “We are honored to continue that legacy with both longtime and new partnerships.”

About Scheid Family Wines

Scheid Family Wines has farmed wine grapes in Monterey County, California since 1972. With 4,000 acres of sustainably certified vineyards located along a 70-mile spread of the Salinas Valley and a state-of-the-art winery, Scheid Family Wines is fully integrated to bring high quality estate grown wines to the marketplace. Since 2017 Scheid’s winery and bottling operations have been powered by 100% renewable wind energy generated by a 396-foot-tall wind turbine, which also supplies enough energy for 125 homes in the local community. The Scheid Family Wines nationally distributed portfolio includes Scheid Vineyards, District 7, Ryder Estate, Ranch 32, Metz Road, VDR, Stokes’ Ghost and the recently launched Sunny With a Chance of Flowers, a brand in the trending ‘better for you’ wine category. In addition, Scheid Family Wines produces over 20 regionally distributed brands for specific clients or distributors. For more information please visit www.scheidfamilywines.com.



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