Home Industry News Releases Château de Berne Launches Inspiration Rosé Promotion in Celebration of National Rosé...

Château de Berne Launches Inspiration Rosé Promotion in Celebration of National Rosé Day 2020

91
0
Advertisement

Chateau de Berne LogoLos Angeles, June 3, 2020 — On the heels of announcing an exclusive, global virtual ZOOM event celebrating National Rosé Day 2020, Provence Rosé Group and Château de Berne have launched a special promotion featuring a toast with Inspiration Rosé, one of the favorites from the Provence-based winery.

Scheduled for Saturday, June 13, 2020 at 1 PM Pacific Standard Time (4 PM EST/9 PM BST/10 PM CEST), the online event will be hosted by Emmy-winning actor Vincent DePaul with special guests, including world renowned sommelier Jon McDaniel, Château de Berne’s Wine Master Alexis Cornu, CEO North America Bob Gaudreau and US Brand Ambassador Victor Lebel, and others. DJ Gotta will spin live from the French Riviera and Grammy winner Paulina Aguirre will give a special music performance, with other special surprises planned.

Register for the unprecedented event at: https://us02web.zoom.us/webinar/register/WN_YL3jG9PKS8S1-s-nOyduOw

https://www.facebook.com/events/192244631955828/?active_tab=about

In advance of the big day, Château de Berne today launched a special promotion, encouraging rosé fans to join in a worldwide toast of its popular, AOP Côtes de Provence rosé Inspiration Rosé. Consumers are invited to upload a photo of themselves with their bottle of Inspiration Rosé in a unique and fun setting. They will be encouraged to post the photos on Instagram with the hashtags #chateaudeberne, #rosewine, #roseallday #inspirationrose #vingardevalise for a chance to receive one of 25 special branded rosé-hued wine tumblers and a grand prize raffle for a carry-on wine carrier by VinGardeValise®. (For complete rules, visit: https://provencerose.com/contest-rules)

“With this promotion, we wanted to inspire wine lovers everywhere to enjoy a glass of “summer’s water” and join us in a special toast of Inspiration Rosé during our global, online celebration of National Rosé Day on June 13,” comments Bob Gaudreau, CEO, North America, Provence Rosé Group.

Beginning later this week, a social media campaign featuring celebrities and influencers will also be unveiled to help spread the word about the event. Confirmed are actors Caroline Lagerfelt, Eugenia Kuzmina and Samy Naceri and influencers Shalini Vadhera-Potts and Jamie Allison Sanders, with more names to be announced shortly.

In California, Inspiration Rosé is available at Albertson’s, Pavilions, Vons and Safeway, online at wine.com and across the country at grocery retailers, including Specs, Central Market, Goody Goody and Market Street in Texas, Harris Teeter and Giant Foods in much of the Mid-Atlantic, Rouses in Louisiana, and Fresh Market in Florida and Southeast.

Headquartered in White Plains, New York, Provence Rosé Group’s US portfolio includes rosé wines from Château de Berne. Located in Lorgues, France, Château de Berne is a luxurious yet charming Relais & Chateaux five-star property, featuring a spa, cooking school, Michelin-starred restaurant Le Jardin de Berne and vineyard. At the center of this oasis for relaxation and the Provencal way of life is a range of three AOP Cotes de Provence roses: Emotion ($16), Inspiration ($20) and Chateau de Berne Estate ($30). Led by CEO Bob Gaudreau, Provence Rosé Group is a fully owned subsidiary of MDCV Provence which also owns four estates: Château de Berne, Ultimate Provence, Château des Bertrands and Château Saint Roux. For more information, visit www.provencerose.com.

Advertisement