Napa, CA—April 20, 2020— Rutherford Wine Company welcomes Nick Berube to the position of Director of Marketing. Berube will lead the company’s marketing efforts for its growing portfolio of nationally distributed wine brands.
Berube joins Rutherford Wine Company with more than 15 years of marketing and public relations management across multiple business sectors, and more recently in the wine industry. He began with Malbec producer, Altos Las Hormigas leading marketing communications while living in Mendoza, Argentina. He was recruited by Fries Family Wines in the Pacific Northwest and returned to the United States to oversee marketing and brand management for both their Oregon and Washington wineries, Duck Pond Cellars and Desert Wind Winery respectively. Most recently Berube served as the Director of Marketing and DTC for Grgich Hills Estate in Rutherford, CA.
“Nick’s dynamic marketing experience is very well suited to guide our marketing and communications initiatives,” said Morgan Zaninovich, General Manager for Rutherford Wine Company. “His expertise in marketing strategy, branding, digital and social media complements Rutherford Wine Company’s growing business perfectly.”
“I’m excited to be part of this leading, family-owned wine company that has a long history of strong brand building and innovation,” concluded Berube.
About Rutherford Wine Company
Family owned and managed for three generations; Rutherford Wine Company is dedicated to the art of crafting fine wine. Based in Napa Valley’s renowned Rutherford appellation, their extensive portfolio includes Rutherford Ranch, Scott Family Estate, Predator Wines, Rhiannon Red Wine, Lander-Jenkins, Silver Buckle, Four Virtues Wines and Round Hill California wines. The range of brands showcases the diversity of California’s many appellations and the unique personality of each site. These acclaimed wines come from a family who is committed to sustainability, both at the winery and in the vineyard. The winery is certified as California Sustainable Winegrowing (CCSW) and the estate vineyards are a combination of sustainable, organic and fish friendly.