Following the success of their initial introduction to Target stores, Yes Way Rosé co-founders Erica Blumenthal and Nikki Huganir are now introducing their Yes Way Rosé cans to retailers nationwide.
The dry Grenache-based blend, the same that is in their 750 ml bottle, is made in the south of France and features refreshing notes of strawberry, citrus, and white peach. The 250ml cans debut a graphically patterned design with the brand’s monogram rose logo and are sold as a 4-pack for $16.99 at national retailers, including liquor, wine, grocery, and superstores.
The duo is thrilled to expand this stylish and easily transportable option that’s been a natural extension of their wine portfolio and overall brand philosophy to celebrate rosé in a way that is approachable, joyful and festive.
Since launching their first two rosés in 2018, the duo and their wine partner Prestige Beverage Group, have grown the brand to be the fourth best-selling French Rosé in the U.S.[i]
About Prestige Beverage Group
Founded in 1974, Prestige Beverage Group is an industry leading importer and brand innovator of award-winning wines and spirits from around the globe including Italy, France, Scotland, Ireland, Germany, Argentina, Australia and New Zealand. Prestige Beverage Group’s portfolio of 70-plus brands includes KINKY Beverages, Risata Wines, Yes Way Rosé, The Whistler and Joia Spirit.
From product conception and brand development, to packaging design and engaging marketing initiatives, Prestige Beverage Group continues to meet consumer preferences and anticipate industry trends. Headquartered in Mendota Heights, MN, the company prides itself in creating an environment that promotes integrity, teamwork, excellence, passion, innovation and a strong work ethic. Learn more at www.prestigebevgroup.com.
