PENN YAN NY, April 14th, 2020 – The New York Wine & Grape Foundation is pleased to announce a new partnership with Bryant Christie Inc. (BCI) to further its Export Program objectives and expand the presence of New York wines globally.
For over 25 years the New York Wine & Grape Foundation has conducted an innovative Export Program with funding support from the United States Department of Agriculture’s Foreign Agricultural Service (FAS). The Export Program provides New York wineries with international market development tools such as organizational and logistics support, target market reports and education, and access to marketing activities such as trade missions and large-scale trade shows.
Since 1992, BCI has helped companies and industry organizations throughout the U.S. to develop, execute, evaluate, and strengthen their market access and market development efforts. The firm has more than two decades of experience working closely with clients, international marketing representatives, industry members, contractors and Foreign Agricultural Service (FAS) officials to increase exports of U.S. agricultural products.
BCI will work closely with NYWGF staff to manage and carry out Export Program activities that raise awareness and increase sales of New York wines in key target markets. The BCI team will assist with coordination and planning of trade shows, seminars, trade missions and reverse trade missions, among other promotional activities. BCI will also provide support with contractor selection and oversight, venue selection, budget management.
Please reach out to Valerie Venezia-Ross, Director of Programs and Marketing, should you have any questions regarding this partnership.
About the New York Wine & Grape Foundation
The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy. We endeavor to ensure that New York State is recognized as the world’s premier region for cool and cold climate viticulture. Learn more at www.newyorkwines.org.
