Home Industry News Releases Crimson Wine Group Introduces Support Our Sommeliers (SOS) Program

Crimson Wine Group Introduces Support Our Sommeliers (SOS) Program


Somms Invited to Share Their Stories; Percentage of Resulting Sales to Participants and to Children of Restaurant Employees (C.O.R.E.)

NAPA, Calif. (April 15, 2020) – Crimson Wine Group, Ltd. (OTCBB: CWGL) today announced a new program to provide support to sommeliers who are currently unemployed due to the COVID-19 pandemic. Crimson Wine Group’s (Crimson) Support Our Sommeliers (SOS) initiative invites sommeliers from the across the country to share their stories and experiences on its social media platforms. Each sommelier influencer who participates in a wine educational video will receive a stipend and a donation will be made to C.O.R.E. (Children of Restaurant Employees). The Crimson brands participating in the program include:  Pine Ridge Vineyards (Napa, Calif.), Seghesio Family Vineyards (Healdsburg, Calif.), Archery Summit (Dayton, Ore.), and Malene Wines from California.

“This talented community is part of our family and we are committed to providing help to those who have supported us throughout the years,” said Crimson Wine Group CEO Jennifer Locke. “This is the time for us to come together and support one another as much as we can, and we are very thankful we have the capacity and tools to do so.”

Crimson will feature enthusiastic sommeliers on its social media platforms, showcasing their diverse backgrounds and wine knowledge while featuring a wine from one of its outstanding wineries. Topics will include wine profiles, food pairings, winemaking techniques and insider tips. For more information about the Crimson’s SOS program, please visit https://www.crimsonwinegroup.com/support-sommeliers.

About Crimson Wine Group

Based in the Napa Valley, Crimson Wine Group crafts benchmark wines from exceptional vineyards in premier wine-growing regions throughout the U.S.  Crimson owns and manages approximately 1,000 acres of plantable vineyard land across six distinct regions.  Crimson’s diverse collection of exceptional domestic estates and wine brands includes Pine Ridge Vineyards (Napa, Calif.), Seghesio Family Vineyards (Healdsburg, Calif.), Archery Summit (Dayton, Ore.), Chamisal Vineyards (San Luis Obispo, Calif.), Double Canyon (West Richland, Wash.), Seven Hills Winery (Walla Walla, Wash.) and Malene Wines (Santa Barbara County, Calif.). For more information, please visit www.crimsonwinegroup.com.

Previous articleIn Napa Valley, Health and Safety Are Top Priorities for Grape Growers
Next articleWine Retailers Seek Alcohol Shipping Compromise with 18 States


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.