Popular Napa-based brand recognized with industry honor for fourth consecutive year
Napa, CA (March 9, 2020) – Butter Chardonnay by JaM Cellars has been named a 2019 Impact “Hot Brand” award winner for the fourth year in a row, and will receive this honor at the 77th Annual Wine & Spirits Wholesalers Convention on April 21st in Las Vegas, NV. Based in Napa Valley, JaM Cellars is the producer of Butter Chardonnay, one of the fastest-growing chardonnays in the country, as well as California Candy Dry Rosé, JaM Cabernet Sauvignon, and Toast Sparkling wines.
To be considered for an Impact “Hot Brand” Award, wineries must show a minimum depletion of 250,000 cases annually, and reflect at least a 10 percent volume growth in the past three calendar years or 15 percent growth in 2019 over 2018. The first release of Butter Chardonnay in 2010 was 1,000 cases and the brand showed triple-digit growth in each of its first seven years. Today, Butter is the number two ranked chardonnay nationally over $12 and ranked number four across all chardonnays.
“We are honored to have Butter Chardonnay recognized as an Impact ‘Hot Brand’ for the fourth consecutive year,” said JaM Cellars Founder and CEO, John Anthony Truchard. “On Butter Chardonnay’s 10th anniversary, it’s humbling to see how much the brand has grown, what our nimble team has been able to accomplish, and how JaM Cellars has continued to be a part of so many people’s every day celebrations. We’re extremely grateful to our customers, retailers, and wholesale partners for supporting Butter Chardonnay and the entire JaM Cellars portfolio that now includes JaM Cabernet Sauvignon, California Candy Dry Rosé, and Toast Sparkling.”
“It’s an honor to accept the Impact ‘Hot Brand’ Award for the fourth year running,” said JaM Cellars EVP of Sales, Geoff Whitman. “I’m so proud of our talented sales team and hardworking distribution partnerships we’ve built, continually impressed with the high-quality product we produce, and grateful for John Truchard’s ambitious vision and trust that has allowed us to take Butter Chardonnay to this incredible level over the past decade.”
Second-generation Napa Valley vintners John and Michele Truchard are the “J” and “M” in JaM Cellars. After almost a decade crafting ultra-premium wines in the Napa Valley, they decided to make easy-to-love wines that are simple and approachable for every day celebrations as well as special occasions. JaM Cellars wines are part of the John Anthony Family of Wines portfolio, which includes John Anthony Vineyards, FARM Napa Valley, Serial, and Weather.
About JaM Cellars
JaM Cellars is all about easy-to-love, every day wines. Crafted by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), Butter Chardonnay, California Candy Dry Rosé, JaM Cabernet Sauvignon and Toast Sparkling are rich, bold, luscious, and live up to their names. Butter Chardonnay melts in your mouth, California Candy leaves you wanting more, JaM Cabernet brims with berries, and Toast Sparkling is a celebration in a glass. These wines are meant to be enjoyed anytime—whether it’s a special occasion or every day celebration. And now even easier-to-love, Butter and California Candy are both available in fun, grab-and-go 4-packs of 250ml cans. Check out JaM Cellars on Facebook and Instagram @JaMCellars #JaMCellars and JaMCellars.com.
About John Anthony Family of Wines
John Anthony Family of Wines includes John Anthony Vineyards, FARM Napa Valley, Serial, Weather, and JaM Cellars. John Anthony Vineyards features wines created from small vineyard sites from the Oak Knoll District, Carneros and Coombsville regions, all available in the winery’s downtown Napa tasting lounge. FARM Napa Valley was started by John Truchard as a farming company in the Napa Valley. Realizing that he was farming some of the best dirt in the Napa Valley, John began producing wine from several of the small hand-farmed lots in the name of the farming company. The FARM Napa Valley logo is inspired from the simple philosophy that great wines are grown in the farmers’ shadow. Serial is a collection of red blends—deep, plush and vibrant wines from Paso Robles. Second-generation Napa Valley vintners John and Michele Truchard are the “J” and “M” in JaM Cellars. JaM Cellars is dedicated to creating super-approachable wines that can be enjoyed anytime – whether a special occasion, every day celebration, or just a day of the week with a “y” in it!